We received feedback from our customers and we listened;

• the existing program point system was too confusing
• points were too cumbersome to redeem points
• really no strong incentive to try and accumulate points since it took forever to earn them

The new program will allow customers to;

• collect points easily, with or without a Hudson’s Bay Mastercard or Hudson’s Bay Credit Card
• redeem points at the point of sale for a Hudson’s Bay Gift Card
• reward our most loyal customers, faster.

No. The value of your existing points balance will remain the same. We have converted your existing points balance by dividing by 40.
If your HBC Rewards points balance was 80,000 on February 2nd, 2013 your new Hudson’s Bay Rewards points balance on February 3rd, 2013 will be 2,000 points and that’s worth a $10 Hudson’s Bay Gift Card.

Before HBC converted to the new Program on February 3rd, 2013 the redemption value of your points was as follows:

Former Program	New Program*
80,000 points = $10 HBC Gift Card	2,000 points = $10 HBC Gift Card
160,000 points = $20 HBC Gift Card	4,000 points = $20 HBC Gift Card
240,000 points = $30 HBC Gift Card	6,000 points = $30 HBC Gift Card
* New program effective February 3rd, 2012

Your existing HBC Rewards card or VIP Card can still be used. Your account number will not change under the new program.

No. Since your existing HBC Rewards Card still works, you can continue to use it.

By introducing tiers to the program, we are now able to reward our most loyal shoppers with more points. The more you spend, the more points you will earn.

Yes. You must present your Hudson’s Bay Rewards card EVERY time you shop at Hudson’s Bay, thebay.com or Home Outfitters to earn valuable rewards points.

Even when you shop with a Hudson’s Bay MasterCard or Hudson’s Bay Credit Card, you MUST show your Hudson’s Bay Rewards card in-store to earn points.

You don’t need your Hudson’s Bay Rewards card when you shop with your Hudson’s Bay MasterCard everywhere that MasterCard is accepted outside of Hudson’s Bay, thebay.com or Home Outfitters.

Promotion within tiers is all dependant on spend & purchase visits at Hudson’s Bay, thebay.com or Home Outfitters per calendar year (January 1st to December 31st).

Spend under $400 per year, before taxes, you will earn at the Base Rewards Rate of 1 point per dollar.
Spend between $400 and $1,199.99 per year, you will earn at the Rewards Plus Rate of 1.5 points per dollar.
Spend over $1,200 per year, you will earn at the Rewards VIP rate of 2 points per dollar.

Returns will affect your tier status as they are deducted from the customers total annual spend.

For example:
On a customer’s second visit, they buy a pair of boots for $300, which brings their total spend to $400. They now qualify for “Rewards PLUS”.
On their third visit, they buy for $50 and earn points at the Rewards PLUS Tier level for this purchase. This brings their total spend to $450.
However, on their 4th visit, they return the boots. The $300 is deducted from the total spend of $450 and brings it down to $150.
The next purchases will earn points at the HBC Rewards level, until the total spend is back up to more than $400. Points are taken back at the rate they were earned.

A purchase visit is defined as follows;
A customer must shop with Hudson’s Bay, thebay.com or Home Outfitters twice in two different stores on two different dates.

An online purchase at thebay.com is considered a store.

Yes, if you combine the use of your Hudson’s Bay MasterCard or Hudson’s Bay Credit Card with each of your purchases, your earn rate DOUBLES!

No. You will receive a new card only when you are promoted to Hudson’s Bay Rewards VIP.
It typically will take 6-8 weeks to receive your new card in the mail, but you will begin earning at the VIP rate as soon as you achieve VIP status.

No, the Hudson’s Bay Rewards cards do not expire. The Hudson’s Bay Rewards VIP cards have an expiry date however you can continue to use them even after they expire but your earn rate will be reflective of your year to date spend.

Visit any Hudson’s Bay Store, or Home Outfitters and they will make arrangements to have a replacement card sent to you.
or
Call the Hudson’s Bay Rewards Customer Service at 1.800.844.8131 or the Hudson’s Bay Rewards VIP Customer Service at 1.866.923.9637

You can redeem your points online for a Hudson’s Bay Gift Card. The minimum amount for online redemption is 5,000 Hudson’s Bay Rewards points and that’s worth a $25 Hudson’s Bay Gift Card. You can continue to earn Hudson’s Bay Rewards points if you shop at thebay.com.

Yes you can. If you are already signed up for auto redemption to Airmiles your account will not change.
The new rate is 40 Hudson’s Bay Rewards points = 1 Air Mile.
The minimum Hudson’s Bay Rewards balance for Air Miles auto-redemption weekly is 40 Hudson’s Bay Rewards points.
You can also do a one-time redemption to Air Miles and your minimum Hudson’s Bay Rewards balance must be 1,000 Hudson’s Bay Rewards points.
The transfers are done once per week.

If you don’t use your Hudson’s Bay Rewards card to earn or redeem points within a 12 month period, your total points balance will expire. As long as you use your card once within the 12 month period your points will remain active.