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Press Releases
The Bay Celebrates the 50th Birthday of Barbie® - The Original Fashion Icon
Toronto, ON - March 16th, 2009 – The Bay announces Queen Street as the first Barbie® lifestyle retail store in Canada targeted to women in time for the worldwide celebration of the 50th Anniversary of Barbie®. The Barbie™ Signature Shop at the Bay will be a two month long celebration and will include: traffic-stopping store windows along Queen St. and Bay St.; and 1,350 square feet of adult apparel, dolls, accessories, jewelry and more. The retail celebration begins on Monday, March 16th in store at the Bay, Queen St, coinciding with the first ever Barbie™ by David Dixon fashion show at LG Fashion Week’s opening night.
“For many girls, Barbie® is the first introduction to glamour and fashion. She truly is a larger than life fashion icon,” said Bonnie Brooks, CEO, the Bay. “The Bay is excited to introduce the Barbie™ Signature Shop to downtown Toronto to help celebrate Barbie’s 50th anniversary!”
“We are very excited to be able to launch the first ever women focused lifestyle retail destination for Barbie in Canada with the Bay,” said Carmen Martinez, Country Manager, Licensing, Mattel Canada Inc. “We are also looking forward to extending these initiatives with the Bay beyond the initial celebration and into Fall 2009 with the sale of the Barbie™ by David Dixon line and more.”
Barbie® doll’s pink panache will be spotlighted in show-stopping displays and select merchandise in the Bay, Queen Street flagship store including:
• Barbie™ Signature Shop at the Bay – A lifestyle experience shop featuring fun Barbie™ decor and customized fixtures will be a beacon of fashion and fun for today’s trend-setting stylista; at this exclusive Barbie™ shop in a prime location on the main floor, women of all ages can find Barbie™ branded t-shirts, exclusive jewelry designs, accessories, a limited edition Assouline coffee table book , Barbie Collectible dolls and more
• Window Shopping for the Barbie® Look – Three windows will be creatively styled out with fun backdrops featuring iconic Barbie® herself. Life-sized Rootstein Barbie™ mannequins will be dressed in Barbie™ by David Dixon hot off the runway looks, following his fashion show on March 16th
• Straight from the Barbie™ Fashion Show – Immediately following the first-ever Barbie™ runway show at LG Fashion Week, several of the Barbie™ by David Dixon ready-to-wear outfits will come to the Bay to be displayed in the Barbie® Signature Shop on the main floor and will also be available to purchase in Fall 2009
• A Fashion Salute to Barbie® - The Barbie™ Signature Shop at the Bay will be flanked by 12 of the most fashionable dolls, including Barbie designed by Diane Von Furstenberg, Burberry, Armani and select Barbies designed by Bob Mackie
• Barbie’s Dream House - Classic, traditional, sophisticated and modern - Glenn Dixon has created a romantic and whimsical furniture line for Barbie’s 50th birthday. Exhibited exclusively at the Bay, the line includes chairs, cushions, ottomans and Barbie’s Barbie Vintage Settee
• Barbie Story Booth – Barbie lovers will have a chance to record their very own Barbie story for a limited time from March 17 – 20th.
“Barbie’s ever evolving style has secured her status as a fashion icon and kept her relevant to every generation,” said David Dixon. “I designed a collection that celebrates one of pop culture’s most influential and fashionable icons, with pieces that show where she’s been and where she’s going.”
As well as the opening of the adult focused shop, the Bay, Queen St. will be hosting Barbie’s birthday celebrations on Saturday, March 21st, 2009 for girls which will include a Barbie inspired lunch at the Arcadian Court with cupcakes, candy floss, pink popcorn, and girl related activities.
For more information on Barbie® and her birthday celebrations, please visit www.barbie.ca.
The Hudson’s Bay Company, the Canadian retail entity of Hudson’s Bay Trading Company (HBTC), is Canada’s largest diversified general merchandise retailer. Founded in 1670, The Hudson’s Bay Company operates The Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, The Hudson’s Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.
The Hudson’s Bay Trading Company (HBTC) is a leading North American retailer with key banners spanning Canada and the United States. HBTC’s Canadian retail entity, The Hudson’s Bay Company, operates The Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. In the US, HBTC’s banners include Lord & Taylor, an upscale specialty retailer with 47 stores in nine states and Creative Design Studios, the design and manufacturing division that creates branded collections for customers throughout North America and internationally.
About Mattel
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands (www.fisher-price.com), including Little People®, Rescue Heroes®, Power Wheels® and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than the 30,000 people in 42 countries and sells products in more than 150 nations throughout the world. Mattel’s vision is to be the world's premier toy brands -- today and tomorrow.
MATTEL, BARBIE and associated trademarks and trade dress are owned by Mattel, Inc. © 2009 Mattel, Inc. All Rights Reserved.
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For more information, please contact:
Victoria Zigelman
The Bay, Public Relations
416.216.7622
victoria.zigelman@hbc.com
Gabrielle Totesau,
GCI Canada
416.486.2563
gabrielle.totesau@gcicanada.com
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