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Press Releases
The Bay Announces "La Collection" and Sparks the Fashion Flame across Quebec
A new reality based TV series inspires the Bay's own fashion forward Apparel label for women
MONTREAL, April 17 /CNW/ - The Bay steps into the spotlight with its newest venture, La Collection - the TVA collaborated television series. Making its debut on April 22nd, 2009, this unique broadcast collaboration and groundbreaking initiative brings fashion and entertainment together in a whole new and exciting way.
Forging a new variety of branded entertainment, North America's most iconic retailer, the Bay, and North America's largest French language TV network, have come together to offer a new perspective, not only of fashion and entertainment, but to designs arts in Quebec. This program signifies the Bay's commitment and support to the fashion industry in Quebec - with the winner awarded a $100,000 salary position as Creative Director for The Bay along with the once in a lifetime opportunity to design the complete Fall 2009 La Collection clothing line.
"La Collection will be a catalyst to engage fashion consumers across Quebec will their own rising stars," said Bonnie Brooks, CEO the Bay, "Quebec is rich with fashion talents, and we at the Bay, are proud to offer a platform for them to shine."
The winner of La Collection will have to beat the other nine contestants in a battle to dress top TV stars. Each week, the participants will be challenged to design and produce apparel for top stars on impossibly short deadlines. The designers will be evaluated by a jury of industry professionals as well as viewers at home.
"We are thrilled about this collaboration with the Bay to bring La Collection to our viewers," said Pierre Dion, President and CEO of TVA Group." This partnership with the Bay is a new and exciting direction for television viewing."
La Collection brand apparel will be available at Bay stores throughout Quebec, launching in store for Spring 2009 to coincide with the TV series debut. Developed by The Bay, La Collection will reflect true contemporary style, offering fashionable, up to date options for a woman who is interested in great style, quality and value. Throughout the 8 week competition, winning designs from the series will be available to consumers at Bay stores across Quebec under the La Collection label, within days of the broadcast.
The Hudson's Bay Company, the Canadian retail entity of Hudson's Bay Trading Company (HBTC), is Canada's largest diversified general merchandise retailer. Founded in 1670, The Hudson's Bay Company operates The Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, The Hudson’s Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.
The Hudson's Bay Trading Company (HBTC) is a leading North American retailer with key banners spanning Canada and the United States. Hatch’s Canadian retail entity, The Hudson's Bay Company, operates The Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. In the US, HBTC's banners include Lord & Taylor, an upscale specialty retailer with 47 stores in nine states and Creative Design Studios, the design and manufacturing division that creates branded collections for customers throughout North America and internationally.
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