Hudson's Bay Company (Hbc) - Press Releases

Hudson's Bay Company combines Canadian heritage, sport and Olympic spirit for Canadian Olympic Team parade uniforms at Vancouver 2010 Olympic Winter Games Closing Ceremony

Hudson's Bay Company combines Canadian heritage, sport and Olympic spirit for Canadian Olympic Team parade uniforms at Vancouver 2010 Olympic Winter Games Closing Ceremony

VANCOUVER, Feb. 28 /CNW/ - Greeted by applause and cheers at the Vancouver 2010 Olympic Winter Games Closing Ceremony, the 2010 Canadian Olympic Team waived to the crowd in BC Place Stadium dressed in uniforms inspired by sport and our nation's colours, while infused with Canadian style.

    - A hand-knit wool sweater, bearing the logos of the Canadian Olympic
       Committee (COC), Hudson's Bay Company and the Vancouver 2010 Olympic
       Winter Games; decorated with the Canada word mark on the back and
       maple leaves and elk on the front
    - Red T-shirt with Canada word mark and COC patch
    - Red, white and black trapper hat with Canada word mark embroidered
       across the front
    - Black corduroy pants
    - Black boots

"Hudson's Bay Company has a rich history of supporting athletes as far back as the 1936, 1960, 1964 and 1968 Olympic Winter Games when Canadian mission team members and athletes sported the HBC striped blanket coat. We're proud to continue that support for the 2010 Canadian Olympic Team," said Jeff Sherman, CEO of Hudson's Bay Company.

"Hudson's Bay Company has been a thoughtful partner in the creation process and design of these uniforms for our Canadian Olympic athletes. The clothing captures our heritage, spirit and sport excellence and contributes greatly to what is an incredible moment in the careers of these athletes," said Chris Rudge, CEO and secretary general of the COC.

"We wanted to create a look for the 2010 Olympic Team that captures a contemporary Canadian look and feel while utilizing elements, like the parka and buffalo plaid, that have also been embraced as Canadian icons all over the world," said Suzanne Timmins, fashion director for Hudson's Bay Company. "We consulted Canadian athletes during the process and our designers' approach authentically reflects the attitude of Canadian athletes: training diligently and competing hard while having fun."

Key facts about the 2010 Canadian Olympic Team Uniform:

    - Canadian colours. The colours of the collection are represented by a
       traditional palette of red and vintage white, strengthened by black
       and combined with an athletic heather grey.

    - Great Canadian graphics. Influential work of many great Canadian
       graphic designers from the modernist era in the 60's and 70's inspired
       the Hudson's Bay Company design team to revisit and re-ignite a
       classic clean design aesthetic to the collection.

    - Hudson's Bay Company branding. Combining the crest and the stripes,
       the Hudson's Bay Company logo is steeped in tradition and reflects
       rich heritage of the company that stood side by side with Canadians
       throughout their shared history.

    - Canada word mark. Clean and symmetrical, the Canada word mark features
       the letter 'A' pointing upward to represent the mountain ranges and
       slopes of British Columbia, Host Province of the 2010 Winter Games.

Hudson's Bay Company is a Premier National Partner and the General Retail Merchant of the Vancouver 2010 Olympic and Paralympic Winter Games. In partnership with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), the company is designing and manufacturing the Official Uniforms for the Games-time workforce; it will also be outfitting the Canadian athletes, in both Vancouver and Whistler, with quality apparel to make the athletes comfortable in 2010.

The Canadian Olympic Committee (COC) is a national, private, not-for-profit organization committed to sport excellence. It is responsible for all aspects of Canada's involvement in the Olympic Movement, including Canada's participation in the Olympic and Pan American Games and a wide variety of programs that promote the Olympic Movement in Canada through cultural and educational means. For news and information, visit the COC website at www.olympic.ca and find the team on both Facebook (Canadian Olympic Team) and Twitter (CDNOlympicTeam).

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For further information: Media Contacts: To download high resolution photos and background information, visit our media centre at www.vancouver2010.hbc.com. Hudson's Bay Company, Shari Burnett, Shari.burnett@karyo-edelman.com, (778) 227-6917; Canadian Olympic Committee, Isabelle Hodge, ihodge@olympic.ca, (604) 345-0074

Hudson's Bay Company and Canadian Olympic Committee unveil Red Podium Jacket Program in support of Canadian athletes

Hudson's Bay Company and Canadian Olympic Committee unveil Red Podium Jacket Program in support of Canadian athletes

Podium jackets autographed by 2010 Olympic Medallists to be auctioned after the Games

VANCOUVER, Feb. 11 /CNW/ - When Canadian athletes are on the podium at the Vancouver 2010 Olympic Winter Games, they will be outfitted in a Red Podium Jacket, created by the Hudson's Bay Company exclusively for the Canadian Olympic Team. The jacket will be on show tonight at the Grand Opening of Canada Olympic House, located on the sixth floor of Hudson's Bay Company's flagship store The Bay, Downtown Vancouver.

The red quilted jacket bearing the Canada word mark across the chest, with the logos of the Canadian Olympic Committee (COC), the Vancouver 2010 Olympic Winter Games and Hudson's Bay Company, is a variation on a similar black jacket for sale in The Bay as part of the 2010 Canadian Olympic Team retail collection.

"We wanted to offer something exclusive to Canada's 2010 Olympians to recognize their world-class efforts," said Jeff Sherman, CEO of Hudson's Bay Company. "Hudson's Bay Company has been supporting Canadian athletes since 1936, and we're very proud to continue with the Red Podium Jacket program which not only assists Canada's 2010 Olympians, but will also help foster future talent."

After competition, 2010 Canadian medallists will be asked to sign one of a small collection of Red Podium Jackets donated by Hudson's Bay Company to the COC that will be auctioned at special events over the coming months, such as the Hudson's Bay Company annual charity golf tournament. Auction proceeds will go to the Canadian Olympic Foundation in association with the Hudson's Bay Co. Foundation. Red Podium Jackets will not be available for retail. Watch for auction details at www.olympic.ca.

"We are very happy to be partnering again with Hudson's Bay Company to benefit Canada's athletes while offering fans an exciting opportunity to own a piece of Olympic history," said Chris Rudge, CEO of the Canadian Olympic Committee. "This builds on the COC's rich history of working with partners like Hudson's Bay Company to create innovative programs to help our athletes reach their dreams."

About Hudson's Bay Company

Hudson's Bay Company is a Premier National Partner, the General Retail Merchant and Official Outfitter of the Vancouver 2010 Olympic and Paralympic Winter Games. In partnership with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), the company is designing and manufacturing the Official Uniforms for the Games-time workforce; it will also be outfitting the Canadian athletes, in both Vancouver and Whistler, with quality apparel to make the athletes comfortable in 2010.

About the Canadian Olympic Committee

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

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For further information: Media Contacts: To download high resolution photos and background information, visit our media centre at http://vancouver2010.hbc.com. Hudson's Bay Company, Darren Roberts, Darren.Roberts@karyo-edelman.com, (778) 987-8843; Canadian Olympic Committee, Isabelle Hodge, ihodge@olympic.ca, (604) 345-0074

Hudson's Bay Company and US-based affiliate Lord & Taylor join forces with customers and associates to donate $570,000 for Haitian earthquake relief efforts

Hudson's Bay Company and US-based affiliate Lord & Taylor join forces with customers and associates to donate $570,000 for Haitian earthquake relief efforts

Donations to support Canadian and American Red Cross aid initiatives in Haiti

TORONTO, ON, February 8, 2010 – Hudson’s Bay Company announced today the results of its national ‘Donate Your HBC Rewards Points’ campaign in support of Haitian relief efforts, which raised $160,000. The funds are being donated to the Canadian Red Cross to help provide on-the-ground assistance, including evacuation support, shelter and first aid, to those affected by January’s devastating earthquake.

From January 15, 2010 through to January 31, 2010, all 440 Bay, Zellers and Home Outfitters locations across Canada offered its customers the opportunity to support relief efforts by donating their HBC Rewards points to the Canadian Red Cross Haiti Earthquake fund. Participation and the contributions made by Canadians across the country over the course of the campaign were overwhelming. In recognition of their generosity, and to add to the company’s initial donation of $200,000 announced at the launch of the campaign, Hudson’s Bay Company is also matching the consumer and associate contribution with an additional $160,000, bringing the company’s total corporate donation to the Canadian Red Cross to $360,000.

"The support of our customers and associates from coast to coast has been truly inspiring," said Jeff Sherman, President and CEO of Hudson’s Bay Company. "As an organization, we are proud to contribute to the global relief efforts in support of the millions of Haitians affected by the earthquake, and we would like to thank each and every member of the Hudson’s Bay Company family – customers and associates alike – for their participation in this campaign."

In addition to Hudson’s Bay Company’s ‘Donate Your Points’ campaign in Canada, customers and associates at U.S.-based Lord & Taylor have donated more than $10,000 to relief efforts. To add to this contribution, the company has donated additional funds to bring the total amount to $50,000 which will be given to the American Red Cross for Haitian relief efforts.

"Funds raised are currently being used to support emergency relief efforts such as providing medical support, clean water, food and shelter. Funds raised will also be used to address the longer-term needs of affected communities as we begin to help them rebuild and recover," said Conrad Sauvé, Secretary General and CEO of the Canadian Red Cross. "We are grateful to Hudson’s Bay Company and Lord & Taylor for providing support and hope for those in Haiti who need it most."

Customers who wish to continue supporting the Haiti earthquake relief efforts may do so by visiting www.hbcrewards.ca and registering their on-going commitment to the Canadian Red Cross through the HBC Rewards Community Program. Donations can also be made directly to the Canadian Red Cross at www.redcross.ca/helpnow, by calling toll free 1-800-418-1111 or at any Red Cross office.

About Hudson’s Bay Company

Hudson’s Bay Company, the Canadian retail entity of Hudson’s Bay Trading Company (HBTC), is Canada’s largest diversified general merchandise retailer. Founded in 1670, The Hudson’s Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, Hudson’s Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

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For more information, please contact,
Edelman for Hudson's Bay Company
Melissa Cable Cibula
416-979-1120 x243
melissa.cable-cibula@edelman.com

Last shipment of Vancouver 2010 Red Mittens hits store shelves

Last shipment of Vancouver 2010 Red Mittens hits store shelves

Canadians encouraged to get a pair before the world arrives!

February 4, 2010 (Vancouver, BC): This week, the final shipment of Vancouver 2010 Red Mittens will be arriving in Hudson’s Bay Company stores across the country, including the Bay, Zellers and Home Outfitters – and after that, they’re gone! The red mittens with a white maple leaf on the palm have become the ‘it’ souvenir of the 2010 Winter Games for fans wishing to ‘wear their heart on their hands’ and so far, almost two million pairs have been sold.

“We’re overwhelmed by the eagerness of Canadians to show support for our athletes by purchasing the Vancouver 2010 Red Mittens. Before they went on sale October 1, 2009, we had set a goal of selling one million pairs by the end of the 2010 Winter Games. We reached that goal in early December, and judging by the frenzy they were creating in many stores, we decided that a total of three million mittens would be our new goal. We’re confident every pair will be snapped up by the end of February,” said Dennis Kim, director of licensing and merchandising for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC).

The affordable mittens, which retail for $10, have been so successful they have been hard to keep in stock. Stores have reported selling out before the red-hot mitts even hit shelves.

They feature a white Maple Leaf in the heart of each palm (perfect for cheering and waving!) and the Olympic Rings and Vancouver 2010 stitched on the outside. They are a unifying element that knit together Olympic Torchbearers, Canadian athletes, Canadian fans and Olympic supporters around the world.

“Hudson’s Bay Company has a long history of supporting Canada’s amateur athletes, and we’re very proud to be a partner in a program which has become so meaningful to both athletes and fans across the country. The Vancouver 2010 Red Mittens are certain to be the most collectible items at the 2010 Winter Games and will be remembered fondly long after the Olympic Flame leaves Vancouver,” said Jeff Sherman, CEO, Hudson’s Bay Company.

Hudson’s Bay Company, a Premier National Partner and the General Retail Merchant of the 2010 Winter Games, is playing a vital role in manufacturing and retailing the mittens at its Zellers, the Bay and Home Outfitters locations across the country. The mittens are also available at www.vancouver2010.hbc.com and www.vancouver2010.com/store.

Net proceeds from every pair of Vancouver 2010 Red Mittens sold are helping complete the funding of the five-year Own the Podium 2010 initiative, which provides Canadian athletes with top equipment and training for the 2010 Winter Games. Any additional funds raised through the Vancouver 2010 Red Mittens campaign will support a variety of 2010 Winter Games’ athlete- and sport-based initiatives.

Media contacts:

Vanoc

Mediarelations@vancouver2010.com
604.403.1611

Hudson’s Bay Company

Shari Burnett

Shari.burnett@karyo-edelman.com

604.623.3007

Hudson's Bay Company rallies associates and customers

Hudson's Bay Company rallies associates and customers

Canadian retailer donates $200,000 and launches national ‘Donate Your Points’ campaign

TORONTO, ON, January 15, 2010 – Following this week’s devastating earthquake in Haiti, Hudson's Bay Company announced today the launch of a national ‘Donate Your Points’ campaign to help raise funds in support of relief efforts currently underway. In addition to the in-store campaign, Hudson’s Bay Company through its Foundation, is also making a donation of $200,000 to the Canadian Red Cross.

Beginning today through to January 31, 2010, all 440 Bay, Zellers and Home Outfitters locations across Canada will offer Canadians the opportunity to contribute to relief efforts by donating their HBC Rewards points to the Canadian Red Cross Haiti Earthquake fund. In addition to making donations in-store, customers and associates can donate online through www.hbc.com. Online donations are currently being accepted and will continue after January 31, 2010.

"We recognize the importance and impact these types of support initiatives can have, not only on the affected communities, but also here at home as we are reminded of Canada’s reputation for rallying together to support those in need," said Jeff Sherman, President and CEO of Hudson’s Bay Company. "Hudson’s Bay Company created this program to give our associates and customers the opportunity to help the Canadian Red Cross and contribute much needed funds and support to the Haiti communities affected by this tragedy."

Customers who wish to continue supporting the Haiti earthquake relief efforts beyond January 31, 2010 may do so by visiting www.hbcrewards.ca and registering their on-going commitment to the Canadian Red Cross through the HBC Rewards Community Program. Donations can also be made directly to the Canadian Red Cross at www.redcross.ca/helpnow, by calling toll free 1-800-418-1111 or at any Red Cross office.

"Three million people are impacted by the earthquake in Haiti and the Red Cross response was immediate. Our disaster relief is made possible by donors and we appreciate the donation of $200,000 and points by Hudson’s Bay Company," said Conrad Sauvé, CEO and Secretary General of the Canadian Red Cross. "The Red Cross response includes evacuation support, search and rescue efforts and providing shelter and first aid."

About Hudson’s Bay Company

For additional information, contact:
Alexis Redmond
Edelman for Hudson’s Bay Company
416-979-1120 x310
alexis.redmond @edelman.com

Official Vancouver 2010 apparel a hit with Canadians and Olympic fans the world over

Official Vancouver 2010 apparel a hit with Canadians and Olympic fans the world over

One million pairs of Vancouver 2010 Red Mittens sold; more on their way

One in 34 Canadians now wearing their heart on their hands

More than 500,000 hoodies, toques and scarves of official 2010 Canadian Olympic Team apparel sold

Vancouver, BC —Somewhere in Canada this week, an unsuspecting shopper picked up the one millionth pair of Vancouver 2010 Red Mittens sold since the "it" souvenir of the 2010 Winter Games appeared on store shelves across the country on October 1. The sale of mittens and Vancouver 2010 official merchandise has arguably become the most visible example of excitement surrounding the upcoming Games.

The affordable mittens, which retail for $10, have been so successful they have been hard to keep in stock. Stores have reported selling out before the red-hot mitts even hit shelves. In response, another 300,000 pairs of Red Mittens will be shipped this week to Hudson’s Bay Company stores, including Zellers, the Bay and Home Outfitters locations, across the country.

Several hundred thousand more pairs will be available after the holiday season rush as the country counts down the final days to the official start of the 2010 Olympic Winter Games on February 12, 2010. This will be the optimum time for Red Mitten wearing as Canadians show the world they know how to wear their hearts on their hands as they cheer on their athletes going for gold on home soil.

"With only 58 days to go to the start of the Games, already one in 34 Canadians owns a pair of Vancouver 2010 Red Mittens. That’s a staggering statistic given that we expected sales to peak in January and February," said Dennis Kim, director of licensing and merchandising for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC).

"Coupled with our merchandise sales, we can clearly see how deeply Canadians want to support Canada’s Games and our athletes by purchasing official Vancouver 2010 gear designed and produced by our partners and licensees using quality materials and sourced in an ethical, social and environmental manner. We thank everyone and know Canadian athletes are grateful for their support and passion."

At the same time they purchased their Vancouver 2010 Red Mittens, Canadians and Olympic fans from the world over have purchased more than half a million hoodies, toques and scarves of official 2010 Canadian Olympic Team apparel, designed and manufactured by the Hudson’s Bay Company.

In one single Hudson’s Bay Company store location alone — the flagship Olympic Superstore site in downtown Vancouver — an estimated 70,000 pieces of Vancouver 2010 merchandise have flown off store shelves. The official Team Canada hockey jersey for the 2010 Winter Games, designed and manufactured by Nike Canada in collaboration with Hockey Canada and VANOC, is projected to significantly outsell the sweaters produced for the gold medal-winning teams in Salt Lake City.

"The phenomenal runaway success of the Vancouver 2010 Red Mittens is just the tip of the iceberg when it comes to sales of official Games gear at Hudson’s Bay Company store locations across the country and we’re replenishing our stores as fast as we can to meet the demand," said Mark Kinnin, vice president, Olympics and global sourcing, of the Hudson’s Bay Company. "We’ve also seen remarkable sales of our official 2010 Canadian Olympic Team apparel. It’s wonderful to see Canadians excited about the Games, our athletes and showing pride in their country."

The Hudson’s Bay Company, Canada’s largest retailer and General Retail Merchant of the 2010 Winter Games, is playing a vital role in manufacturing and retailing the mittens at its Zellers, the Bay and Home Outfitters locations across the country. The mittens are also available at www.vancouver2010.com/store.

The official Red Mittens feature a white Maple Leaf in the heart of each palm (perfect for cheering and waving!) and the Olympic Rings and Vancouver 2010 stitched on the outside. They are a unifying element that knit together Olympic torchbearers, Canadian athletes, Canadian fans and Olympic supporters around the world.

Net proceeds from every pair of Vancouver 2010 Red Mittens sold are helping complete the funding of the five-year Own the Podium 2010 initiative, which provides Canadian athletes with top equipment and training for the 2010 Games. Any additional funds raised through the Red Mittens campaign will support a variety of Vancouver 2010 Winter Games’ athlete- and sport-based initiatives. For more information, visit www.vancouver2010.com/redmittens.

Buy real and support Canada’s Games and athletes

By purchasing only official Vancouver 2010 merchandise, customers are supporting the Vancouver 2010 Olympic and Paralympic Winter Games and the Canadian Olympic and Paralympic Teams.

To ensure their money is going directly to the Games and athletes, consumers should note that all official Vancouver 2010 merchandise is:

Produced using strict quality assurance standards

Made of quality materials and is manufactured to last

Produced according to a high level of ethical sourcing and social responsibility

Created to support the visual identity of Vancouver 2010 and the core values upon which the Olympic and Paralympic Movements are based

Consumers are encouraged to look for the unique hologram affixed to each item of official Vancouver 2010 merchandise. A symbol of the product’s authenticity, these holograms feature Vancouver 2010 emblems along with several layers of security and have been designed to prevent unauthorized copying, protect consumers and assist customs officers. For more information, visit www.vancouver2010.com/buy-real.

Note to Photo Editors:
Images of Canadians and notables wearing Vancouver 2010 Red Mittens are available as high resolution downloads from the media centre image gallery at www.vancouver2010.com/more-2010-information/media-centre/image-gallery/red-mittens-photos.

Press Contact
VANOC

If you are a member of the media, please contact mediarelations@vancouver2010.com

For all other inquiries, please contact info@vancouver2010.com

Hudson's Bay Company

Shari Burnett
shari.burnett@karyo-edelman.com

Li & Fung and Hudson’s Bay Trading Company announce global sourcing partnership

Li & Fung and Hudson’s Bay Trading Company announce global sourcing partnership

HONG KONG, Dec. 8 /CNW/ - Hong Kong-based global consumer goods exporter Li & Fung Limited ("Li & Fung" or "the Group", SEHK: 494) and the Hudson's Bay Trading Company today announced a global sourcing strategic partnership for Hudson's Bay Trading Company's four main retail banners, the Bay, Zellers, Home Outfitters and Lord & Taylor.

According to Jeff Sherman, Chief Executive Officer, Hudson's Bay Trading Company, the consolidation of the company's global sourcing requirements and activities into one North American shared services group with a best-in-class partner will accelerate the company's overall business strategy to integrate and improve operating effectiveness of each of the retail brand merchandising entities.

"The signing of buying agency agreement with Li & Fung complements our shared services strategy to consolidate and align global sourcing needs into one group for all of our banners. By partnering with the world's leading consumer goods sourcing company, we will be able to leverage Li & Fung's scale and expertise," said Mr. Sherman.

Mr. Bruce Rockowitz, President of Li & Fung (Trading) Company, said, "We are delighted to see the execution of this outsourcing deal with one of the oldest companies and one of the leading retail groups in North America. We are very excited about this strategic relationship as the four main retail banners are well-established and we see great potential in them. With our strong network of offices in over 40 economies, we are confident that we will be able to contribute to the long term success of Hudson's Bay Trading Company in North America."

The new buying agency arrangement with Li & Fung will go into effect in 2010.

About Hudson's Bay Trading Company

Hudson's Bay Trading Company is a leading North American retailer with key banners spanning Canada and the United States. The Hudson's Bay Trading Company's Canadian retail entity, Hudson's Bay Company, operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. In the US, Hudson's Bay Trading Company includes Lord & Taylor, an upscale specialty retailer with 46 stores in nine states.

About Li & Fung Limited

Li & Fung Limited is the world's leading consumer goods supply chain management company, managing the supply chain for retailers and brands worldwide. Headquartered in Hong Kong, the Group services its customers globally through a sourcing network of over 80 offices in more than 40 economies. Corporate website: www.lifung.com

For further information:

Media Contacts:

Li & Fung Limited:

Sue So, GolinHarris, Tel: +852 2501 7984, sue.so@golinharris.com;

Annie Leung, GolinHarris, Tel: +852 2501 7918, annie.leung@golinharris.com;

Hudson's Bay Company:

Alexis Redmond, Edelman, Tel: (416) 979-1120, ext 310

Polo Ralph Lauren US Olympic Team Clothing to be the First of Foreign 2010 Uniforms Available Exclusively at the Bay

Polo Ralph Lauren US Olympic Team Clothing to be the First of Foreign 2010 Uniforms Available Exclusively at the Bay

VANCOUVER, Dec. 8 /CNW/ - The Hudson's Bay Company today announced it will be selling the U.S. Olympic and Paralympic Teams apparel designed by Polo Ralph Lauren, the Official Outfitter of the 2010 U.S. Olympic Team, exclusively at select Bay stores across Canada. Apparel from the Polo Ralph Lauren U.S. Olympic and Paralympic Team Parade Outfit collection is available for sale, along with an assortment of the athlete village wear pieces for men, women and children.

"The U.S. Team apparel is the first of many of the competing National Olympic Teams' replica uniforms that will be launching at the Bay's Downtown Vancouver store," said Mark Kinnin, vice president, global sourcing and Olympics for the Hudson's Bay Company. "We know the U.S. Team apparel is going to be very popular and so we were eager to make it available as soon as possible."

The U.S. Team apparel has a distinctly vintage feel. Items in the collection available at the Bay are in the U.S. national colours of red, white and blue and include the iconic shawl-collar sweater with antique buttons planned to be the US Team's closing ceremony parade outfit. In addition, long-sleeve T-shirts with bold graphics on the chest, as well as white warm-up jackets with red and blue stripes down the sleeves are all part of the Olympic Village athlete wardrobe.

"We took inspiration from the 1930's Games, reaching into the heyday of the Olympic Games and bringing to it a more modern sensibility," said David Lauren, Senior Vice President of Advertising, Marketing and Communications, Polo Ralph Lauren.

The Bay is proud to carry a select offering of the Polo Ralph Lauren 2010 U.S. Olympic Team replica collection. Images of the complete clothing line are available at: http://press.ralphlauren.com/2010_olympics/

"Polo Ralph Lauren is an iconic fashion brand that has created a look that is sure to be popular with anyone supporting the US Team in any sport in 2010," said Mark Kinnin. "We're excited to have it available in store not far from our own very popular 2010 Canadian Olympic Team replica apparel."

Available only at 12 Bay stores in Vancouver, Calgary, Toronto and Montreal, the apparel is also available in Polo Ralph Lauren retail stores in the U.S., and available to U.S. residents for purchase on Ralphlauren.com, Teamusashops.com and at U.S. Olympic Shops.

About Hudson's Bay Company
Hudson's Bay Company is a Premier National Partner and the General Retail Merchant of the Vancouver 2010 Olympic and Paralympic Winter Games. In partnership with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), the company is designing and manufacturing the official uniforms for the Games-time workforce; it will also be outfitting the Canadian athletes, in both Vancouver and Whistler, with quality apparel to make the athletes comfortable in 2010.

About Polo Ralph Lauren
Polo Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 40 years, Polo's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include "Polo by Ralph Lauren", "Ralph Lauren Purple Label", "Ralph Lauren Collection", "Black Label", "Blue Label", "Lauren by Ralph Lauren", "Polo Jeans Co.", "RRL", "RLX", "Rugby", "Ralph Lauren Childrenswear", "American Living", "Chaps", and "Club Monaco" among others, constitute one of the world's most widely recognized families of consumer brands. For more information, go to http://investor.ralphlauren.com

Polo Ralph Lauren announced in June that it will continue its relationship with the U.S. Olympic Committee as an Official Outfitter of the U.S. Olympic and Paralympic Teams for the 2010 and 2012 Olympic and Paralympic Games.

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Zellers introduces high performance women's activewear to stores across Canada

Zellers introduces high performance women's activewear to stores across Canada

Exclusive partnership with UBI Apparel Inc.

TORONTO, Dec. 7 /CNW/ - The Sportek Platinum line of women's activewear hits Zellers stores exclusively across Canada this month. Sportek Platinum features high tech, high performance run, yoga and gym wear for women, with the quality of other high-end activewear lines on the market, but sold at a competitive price.

Zellers has partnered with Montreal-based manufacturer, UBI Apparel Inc. to develop this exclusive line of activewear.

"We now offer our female customers versatile wardrobe solutions through our Pure Alfred Sung Collection at Zellers, launched earlier this year," says Carrie Kirkman, GMM Zellers Ladies Wear, Accessories, Jewellery and Footwear. "Now we can provide stylish, high performance activewear at very accessible prices to support the healthy, energetic side of her life."

The line features core pieces inspired by trends, including sports bras, v-neck tees, and basic leggings; along with running pieces like zip jackets, tights and pants; yoga separates such as dance tees, yoga pants and capris; plus gym pieces, ranging from hoodies to fleece pants. All pieces are made with high tech, breathable fabric, designed to transfer moisture away from the skin, and offer seamless design in stretch material for ultimate comfort.

Sportek Platinum offers essential pieces for the woman who is active and stylish, yet budget conscious, with all items priced between $9.97 and $39.97.

"Consumers are looking for quality and value in their active lifestyle apparel," says Kathy Van Ness EVP/CMO of UBI Apparel Inc. "We believe customers will enjoy the Sportek Platinum in-store shopping experience at Zellers and that they will find the activewear fresh and exciting."

About Zellers
Zellers is the mass merchandise retailer of the Hudson's Bay Company and is a leading Canadian mass merchandise department store chain with 279 locations in communities nationwide. Offering customers clear value and price competitiveness on national and private brand merchandise is Zellers' top priority. Zellers has a greater focus on branded apparel and improved customer service. Official 2010 Canadian Olympic Team Replica Apparel is available at Zellers, and is exclusive to HBC.

About Hudson's Bay Company
The Hudson's Bay Company, the Canadian retail entity of Hudson's Bay Trading Company (HBTC), is Canada's largest diversified general merchandise retailer. Founded in 1670, The Hudson's Bay Company operates The Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, The Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

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Vancouver 2010 reveals stylish, practical workforce uniform for the Games - Wave blue and navy uniform produced by Hudson’s Bay Company

Vancouver 2010 reveals stylish, practical workforce uniform for the Games - Wave blue and navy uniform produced by Hudson’s Bay Company

Vancouver, BC — Looking for a Vancouver 2010 employee or volunteer during the Games? Keep your eyes peeled for people wearing bright blue winter jackets with the Olympic Rings or Paralympic agitos on the back.

The jackets, in a vibrant blue called Wave with a subtle pattern found in the Look of the Games, were revealed today as part of the official workforce uniform by the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) and the Hudson’s Bay Company, which designed and produced the six-piece set.

In addition to the waterproof jackets, the estimated 30,000 members of the workforce, including volunteers, will be kitted out with navy pants, as well as a toque, two long-sleeve inner layer T-shirts with the same pattern as the jacket and a vest (all in Wave) — perfect for layering. Three specific staff groups will also be uniquely identified with full sleeve armbands for easy recognition: medical in red, event services in yellow and anti-doping personnel in purple.

The Vancouver 2010 workforce uniform was designed by the Hudson’s Bay Company design team, led by fashion director Suzanne Timmins, in collaboration with VANOC. The palette of blues is inspired by the breathtaking scenery of the Sea to Sky region linking Whistler and Vancouver, the Host Mountain Resort and Host City of the 2010 Winter Games, respectively.

"Designing a workforce uniform for the Winter Games is a tough task," said John Furlong, VANOC’s CEO. "They need to be functional and warm with lots of layers for working in all types of weather and they need to be stylish and show up against a white landscape. The Hudson’s Bay Company has once again hit it out of the park, after the successful launch of the 2010 Canadian Olympic Team apparel, and produced a uniform that our workforce will be proud to wear and will always treasure as a keepsake of the Games."

Jeff Sherman, CEO of the Hudson’s Bay Company, added: "Much like the official 2010 Canadian Olympic Team uniform and torchbearer uniforms, we wanted to create something timeless in style yet functional for the role with great attention to detail, including the latest fabric technology.And, as always, we worked to create a keepsake for every individual who will welcome the world to Vancouver and Whistler as part of Canada’s Games."

The fingertip-length jacket is standard for all workforce members and features a high collar to keep out the wind and snow, attached full hood, silver reflective details, and a slightly longer back length for warmth. The only difference between city and mountain workforce uniforms is the pants.

The heavier "mountain pants" are designed for colder weather on Cypress Mountain and in Whistler and are made out of the same waterproof fabric as the jacket and have fully-taped seams, reinforced knees and ankles, and a breathable lining. Vancouver 2010 is written down the right leg in reflective silver. The lighter weight "city pants" are wrinkle resistant and have Vancouver 2010 written in a slant across the right back pocket. The workforce can supplement their uniform with their own choice of gloves and footwear and they may also purchase a coordinating backpack for $50 including tax if they choose.

An ingenious twist in the design allows the uniforms to be used for both the Olympic and Paralympic Winter Games — a significant cost savings. On the back of the jacket, six snaps are positioned to allow a patch with the Paralympic agitos to cover the Olympic Rings come March and the beginning of the Paralympic Winter Games. On the front of the jacket, a Velcro and rubber patch will enable the wearer to switch out the Vancouver 2010 Olympic emblem for the Paralympic emblem.

The clothing is made out of eco-friendly bamboo, cotton and spandex (T-shirts), acrylic (toque), polyester (vest), and nylon with polyurethane coating (jacket and mountain pants). Workforce members will officially start wearing the Olympic uniform on February 4, 2010 and the Paralympic uniform on March 6, 2010.

The cost of the workforce uniforms is funded through the Hudson’s Bay Company’s value-in-kind sponsorship agreement with VANOC as described in the Organizing Committee’s business plan.

About VANOC

VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.

About the Hudson’s Bay Company

Hudson’s Bay Company is a Premier National Partner and the General Retail Merchant of the Vancouver 2010 Olympic and Paralympic Winter Games. In partnership with Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), the company is designing and manufacturing the official uniforms for the Games-time workforce; it will also be outfitting the athletes’ villages, in both Vancouver and Whistler, with quality products to make the athletes comfortable in 2010.

Get your Vancouver 2010 Games gear here!

Get your Vancouver 2010 Games gear here!

VANOC opens anchor Olympic Superstore in downtown Vancouver at the Bay

Vancouver, BC — Everything Vancouver 2010 under one roof: that is the vision behind the Olympic Superstore opening today on the main floor of the Bay in downtown Vancouver. The 1,890-square metre (21,000 square foot) location houses more than 1,000 pieces of official licensed merchandise for the Games, including plush mascot toys, T-shirts and toques and thousands of pins waiting to be bought and traded.

The location at the Bay, Canada’s largest retailer, marks the first time in Olympic history that an Olympic Superstore is housed within an existing bricks and mortar establishment. The Olympic Superstore is an independent retail operation licensed by the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC).

“The store is quite simply amazing and we owe a great deal of thanks to all our partners, especially the Hudson’s Bay Company for providing us with this fantastic downtown location,” said John Furlong, VANOC’s Chief Executive Officer. “This opening is a major milestone for the 2010 Winter Games and is an opportunity for all Canadians and visitors to join in the excitement of the coming Games and take a little piece of Vancouver 2010 home with them.”

Jeff Sherman, CEO of the Hudson’s Bay Company, added: “Hudson’s Bay Company will bring a world-class department store experience for Canadians and international visitors to the Games. Our company is proud to partner with VANOC on offering consumers the largest assortment of Vancouver 2010 products and Vancouver 2010 Canadian Olympic Team Apparel.”

“We’ve seen interest in the 2010 Games merchandise growing steadily and are pleased to now offer more choice than ever before at this Superstore,” said Caley Denton, VANOC’s vice president of ticketing and consumer marketing. An estimated 10,000 people are expected to visit the store daily during the Vancouver 2010 Olympic Winter Games.

The opening of the Olympic Superstore coincided with the official unveiling of the 2010 Canadian Olympic Team uniform by the Canadian Olympic Committee and the Hudson’s Bay Company. The 28-piece collection marries vintage Canadian designs with the latest high-tech fabrications in a palette of red, vintage white, black, and heather grey and will be sold to the public at the downtown Olympic Superstore location.

The uniform “makes a great statement about Canada and our athletes. It speaks to our official colours and heritage but with a modern, youthful spirit. These items are a perfect way for Canadians to feel a part of Team Canada and show their support of the athletes on home ice and snow in 2010,” Furlong said.

Visa, a proud partner of the Games and the Olympic Superstore, along with the Hudson’s Bay Company, have dressed the downtown building’s upper exterior panels facing Seymour and West Georgia streets with almost 40 banners celebrating the Games and Canadian Olympic and Paralympic athletes. The banners, unveiled today, are 16 metres high and approximately five metres wide and feature Canadian medal-winning athletes such as speed skater Clara Hughes,
bobsledder Pierre Lueders, as well as American Lindsay Jacobellis, a 2006 Olympic silver medallist in snowboarding.

Inside the Superstore, customers will find the Happiness café and official pin trading centre from Coca-Cola, the city’s largest pin wall and the latest Games-related products from sponsors such as Swatch, Panasonic, Birks, Nike, and the Royal Canadian Mint. In light of VANOC’s goals to
neutralize the carbon footprint for the 2010 Winter Games, the Hudson’s Bay Company is working with Offsetters — the first Official Supplier of Carbon Offsets in Games history — by voluntarily offsetting the operations of the Olympic Superstore.

Among the Olympic Superstore’s most interesting features at Games time will be a concierge service for shoppers wanting to ship purchases overseas or within Canada using Purolator, the exclusive supplier of courier services for the 2010 Winter Games. The company will take purchases to hotels in downtown Vancouver for those in a rush to get to a sport or Cultural Olympiad event, as well as those who want the convenience of not carrying their parcels home.

The Olympic Superstore at 674 Granville St. will operate during regular operating hours at the Bay leading up to the Vancouver 2010 Olympic Winter Games, with extended hours starting February 12, 2010 when the Games begin. The Superstore will close at the end of the Paralympic Winter Games in late March 2010.

In recognition of Visa’s long-standing support of the Olympic Games, the Vancouver 2010 Olympic Superstore proudly accepts only Visa cards and cash.

About VANOC
VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.

About the Hudson’s Bay Company
Hudson’s Bay Company is a Premier National Partner and the General Retail Merchant of the Vancouver 2010 Olympic and Paralympic Winter Games. In partnership with Vancouver
Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), the company is designing and manufacturing the official uniforms for the Games-time workforce; it will also be outfitting the athletes’ villages, in both Vancouver and Whistler, with quality products
to make the athletes comfortable in 2010.

-2010-

2010 Canadian Olympic Team Retail Apparel unveiled today - available only at the Bay and Zellers stores

2010 Canadian Olympic Team Retail Apparel unveiled today - available only at the Bay and Zellers stores

First look at youthful and visionary apparel inspired by great Canadian stories

October 1, 2009 (Vancouver, BC): Canadian athletes and team officials will be outfitted in a line of bold, modern, fashion-forward clothing, designed by Hudson’s Bay Company, that celebrates Canada’s stories and spirit as the country welcomes the world to Canada for the Vancouver 2010 Olympic Winter Games.

Key facts about the 2010 Canadian Olympic Team Retail Apparel:

- Canadian colours. The colours of the collection are represented by a traditional palette of red and vintage white, strengthened by black and combined with an athletic heather grey.

- Great Canadian graphics. Influential work of many great Canadian graphic designers from the modernist era in the 60’s and 70’s inspired the Hudson’s Bay Company design team to revisit and re-ignite a classic clean design aesthetic to the collection.

- Hudson’s Bay Company branding. Combining the crest and the stripes, the Hudson’s Bay Company logo is steeped in tradition and reflects rich heritage of the company that stood side by side with Canadians throughout their shared history.

- Canada wordmark. Clean and symmetrical, the Canada wordmark features the letter ‘A’ pointing upward to represent the mountain ranges and slopes of British Columbia, Host Province the 2010 Winter Games.

The 2010 Canadian Olympic Team Retail Apparel collection includes a foundation of iconic Canadian items - the parka, toque, knitted sweater, and buffalo plaid - pieces that capture a contemporary Canadian look and feel that have also been embraced as Canadian icons all over the world. The designers’ approach to the collection authentically reflects the attitude of Canadian athletes: training diligently and competing hard while having fun. Modeled at today’s event were the official outfits Canadian athletes will wear on the podium and at the Closing Ceremony, as well as leisure wear for the Olympic Villages in Vancouver and Whistler.

“For close to 340 years, the Hudson’s Bay Company has been a part of this country’s proudest moments - including supporting Canadian athletes at home and abroad. From the first time our Canadian Olympic winter athletes wore Hudson’s Bay Company clothing in 1936, to its ongoing fundraising efforts in support of the Canadian Olympic and Paralympic Teams, our company is fully committed to supporting the hopes and dreams of Canada’s athletes,” said Jeff Sherman, CEO, Hudson’s Bay Company.

“The Hudson’s Bay Company continues to be an outstanding supporter of the Canadian Olympic Team, including working collaboratively with Canadian athletes to ensure the design captured both the functional and fashionable elements for our team”, said Chris Rudge, CEO, Canadian Olympic Committee. "Every athlete will be proud to wear the Canadian-made uniforms at these historic Games.”

“We worked with a team of top-notch designers who derived inspiration from great Canadian stories to create a look and feel that celebrates the determination, attitude and successes of great Canadians, such as the Crazy Canucks, Rick Hansen, Manon Rhéaume and Terry Fox,” said Suzanne Timmins, fashion director, Hudson’s Bay Company. "It’s original, functional and fun.”

The 2010 Canadian Olympic Team Retail Apparel, now available for sale at the Bay and Zellers and online at www.hbc.com, was unveiled through a dynamic fashion show that was part of today’s grand opening of the Vancouver 2010 Olympic Superstore located at the Bay in downtown Vancouver. The youthful and visionary designs were modeled by Olympians and Olympic hopefuls, including Steve Yzerman, Salt Lake City 2002 Olympic gold medallist and Executive Director for the Canadian Olympic men’s 2010 ice hockey team, Nathalie Lambert, three-time Olympic short track speed skating medallist and Canada’s Chef de Mission for the Vancouver 2010 Olympic Winter Games, Brittany Schussler, Canadian National Speed Skating Team, and Mike Janyk, Canadian National Alpine Ski Team.

Canadian Olympic Team members will each receive 28 items as part of their 2010 uniform, including leisure wear, jackets, pants, parkas and luggage.

As part of the launch of its 2010 Canadian Olympic Team Apparel, Hudson’s Bay Company will host free concerts throughout the day at the new Olympic Superstore, including performances by award-winning Canadian artists Sam Roberts and the Cowboy Junkies and Juno nominee Dan Mangan.

Hudson’s Bay Company is a Premier National Partner and the General Retail Merchant of the Vancouver 2010 Olympic and Paralympic Winter Games. In partnership with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), the company is designing and manufacturing the Official Uniforms for the Games-time workforce; it will also be outfitting the Canadian athletes, in both Vancouver and Whistler, with quality apparel to make the athletes comfortable in 2010.

The Canadian Olympic Committee (COC) is a national, private, not-for-profit organization committed to sport excellence. It is responsible for all aspects of Canada’s involvement in the Olympic Movement, including Canada’s participation in the Olympic and Pan American Games and a wide variety of programs that promote the Olympic Movement in Canada through cultural and educational means. For news and information, visit the COC website at www.olympic.ca and find the team on both Facebook (Canadian Olympic Team) and Twitter (CDNOlympicTeam).

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Olympic Superstore

Olympic Superstore

Fact Sheet

• The 2010 Olympic Superstore, located inside the Bay store at 674 Granville St. in downtown Vancouver, opens on October 1, 2009. The Olympic Superstore is the one-stop shopping destination for all official licensed merchandise of the Vancouver 2010 Olympic and Paralympic Winter Games and official 2010 Canadian Olympic Team replica apparel.

• Approximately 1,890 square metres (21,000 square feet) on the main floor of the Bay’s iconic downtown heritage building has been converted to provide a unique 2010 Winter Games shopping experience, just steps away from the bustling shopping destination of Robson Street. Based on past Games, 10,000 people are expected to visit the Olympic Superstore location each day.

• The 2010 Olympic Superstore at the Bay will serve as the anchor retail location for the 2010 Winter Games. Official licensed merchandise may also be purchased at Olympic Stores located at Vancouver International Airport and in Whistler, BC, as well as at www.vancouver2010.com and in
all competition and non-competition venues.

• This location marks the first time in Olympic history that an Olympic Superstore will be housed within an existing retail establishment, rather than a temporary structure. The Olympic Superstore was first introduced at the Sydney 2000 Games. An independent VANOC licensed operation located within the Bay building, the Olympic Superstore is an official site of the 2010 Winter Games.

• The Hudson’s Bay Company has joined forces with Offsetters — the first ever Official Supplier of carbon offsets to the Olympic and Paralympic Games — to meet the goal of hosting a carbon neutral Games by voluntarily offsetting the operations of the Olympic Superstore.

• Approximately 1,000 pieces of official licensed Vancouver 2010 merchandise of the Games, including pins, T-shirts and plush mascot toys, are available to purchase at the Olympic Superstore. Thirty-five of 42 Vancouver 2010 licensees are represented within the store.

• Unique features of the store include: a full-service café offered by Coca-Cola; a 14-metre pin wall that can hold 21,000 pins; a display of special edition watches from the 2010 Winter Games and past Games presented by Swatch; a concierge service offered by Purolator to ship purchases to a customer’s hotel or anywhere in the world; and replica Olympic Torches presented by Bombardier. More than a third of the store’s space is also dedicated to children’s products.

• The Olympic Superstore will operate during regular operating hours at the Bay leading up to the Vancouver 2010 Olympic Winter Games, with extended hours starting February 12, 2010 when the Games begin. The Superstore will close at the end of the Paralympic Winter Games in late March 2010.

• In recognition of Visa’s longstanding support of the Olympic Games, the Vancouver 2010 Olympic Superstore proudly accepts only Visa cards and cash. Twenty-four Visa cash desks are available for easy checkout.

• The Bay intends to increase staff to ensure customer service exceeds expectations. In addition to many convenience-focused features, including easy access racks and simple product displays, the company is aiming to have of one staff member for every 10 people in the store during peak operating hours.

• Staff at the 2010 Olympic Superstore will provide service in both official languages. In addition, multilingual staff will be available.

• Parking is available on Seymour Street or under Pacific Centre, but guests are urged to be aware of possible road and travel restrictions particularly during the Vancouver 2010 Olympic and Paralympic Winter Games period.

2010 Canadian Olympic Team Apparel

2010 Canadian Olympic Team Apparel

Backgrounder

As the country’s longest-standing retailer, the Hudson’s Bay Company is the essence of Canada’s story. With the 2010 Canadian Olympic Team Retail Apparel, the nation’s most trusted iconic brand helps foster a meaningful connection for millions of proud Canadian fans and supporters from coast to coast to the Olympic hopefuls as they attempt to own the podium in 2010.

- Canadian design. The collection is based on four iconic items that have been embraced worldwide as being distinctly Canadian – the parka, toque, knitted sweater, and buffalo plaid – four pieces that capture a truly contemporary Canadian look.

- The parka: Originating from the Inuit of the Arctic region, the parka was adopted by all regions of Canada for protection from the winter cold and wind.

- The toque: Symbolic of Canadian and Quebec culture, these knit winter hats can be traced back to early fur traders in Canada.

- The knitted sweater: These knitted sweaters reflect the tradition and heritage of the Aboriginals of Vancouver Island. The essential skill of knitting was passed on through generations and across Canada, making the sweaters trademark cold-weather woolen garments.

- Buffalo plaid: Representing grit and determination, this pattern is a virtual part of the fabric of Canada. Fashion historians trace its roots back to lumberjack shirts from a mid-19th century trading post between lakes Huron and Michigan. Likely inspired by the tartans of Scotsmen working in the Canadian logging and fur trades, the large check suggests an organized group effort representative of these new settlers working together to prosper and build a new life.

- Canadian attitude. The designers’ approach to the collection authentically reflects the true attitude of Canadian athletes: training diligently and competing hard while having fun. The 2010 Canadian Olympic Team Apparel is both functional and fashionable, producing an overwhelmingly positive response on the part of the athletes.

- Canadian Stories. The 2010 Canadian Olympic Team Retail Apparel draws inspiration from many sources – great Canadian sport icons, and success stories both on and off the field of play.

- The Crazy Canucks: In the 1970s, a group of Canadian alpine skiers took the skiing world by storm the Canadian way. They earned a reputation for training hard, competing hard, playing hard - and winning.

- Manon Rhéaume: Inspired young girls to reach for their dreams and overcome obstacles by becoming the first female NHL ice hockey player. She also helped backstop Canada to a silver medal at the Nagano 1998 Olympic Winter Games and to two World Ice Hockey Championships gold medals.

- SCTV: One of our greatest exports is humor. Countless comedians, actors, writers and directors have achieved world fame by spreading our particular sense of humor around the globe. We don’t take ourselves too seriously and we know how to have fun.

- Canada wordmark. Works of such iconic Canadian designers as George Huel, who helped create the Montreal 1976 Olympic Games logo, were the impetus for 2010. Great consideration was given to the “Canada” wordmark and how it could invoke pride in all who wear the 2010 Canadian Olympic Team Apparel.

- Clean and symmetrical – the wordmark used throughout the collection is based on Avant Garde – a classic font created during the height of the modernist/post‐modernist era.

- The “A”s point upward representing the mountain ranges and slopes of BC.

- The sweeping “C” attaching itself to the “A” begins a rhythm that ends with a bulls‐eye, acts as a stopper and draws attention to the maple leaf.

- The gap between the “N” and the “A” is straight and marks the exact center of the wordmark.

- Canadian colours. The colours of the collection are represented by a traditional palette of red and vintage white, strengthened by black and combined with an athletic heather grey.

- COC patch. For many Olympic Games, the COC patch was seen in an elongated oval which the Hudson’s Bay Co. design team has brought back for the 2010 Canadian Olympic Team Retail Apparel collection.

- The 2010 Canadian Olympic Team Retail Apparel is available only at the Bay, Zeller’s, the Olympic Superstore (the Bay, downtown Vancouver) and online at www.hbc.com.

- There is something for everyone in this collection with most items falling in the mid-range for clothing prices and being at par with other quality sportswear. We have toques for kids as low as $10 through to premium sweaters and coats for a few hundred dollars.

Canadians and Olympic fans around the world invited to wear their hearts on their hands with Vancouver 2010 Red Mittens

Canadians and Olympic fans around the world invited to wear their hearts on their hands with Vancouver 2010 Red Mittens

Vancouver, BC — Stay toasty warm this winter and show your support of Canadian athletes in their quest for gold at the Vancouver 2010 Winter Games and beyond by heading to a Zellers, the Bay or Home Outfitters store to don a pair of Vancouver 2010 Red Mittens — the "it" souvenir of the Games.

The knitted mittens, which retail for $10 a pair, starting October 1^{st, are one of the must-have mementos of the Vancouver 2010 Olympic and Paralympic Winter Games and match the mittens that will be worn by the 12,000 torchbearers who will carry the flame to more than 1,000 communities during the Vancouver 2010 Olympic Torch Relay, starting in just one month. Net proceeds from every pair sold will complete the funding of the five-year Own the Podium 2010 initiative, which provides Canadian athletes with top equipment and training for the 2010 Games. Any additional funds raised through the Red Mittens campaign will support a variety of athlete- and sport-based initiatives.}

The mittens go on sale Thursday, October 1, at ^{www.vancouver2010.com/redmittens}^{and at Olympic Stores at the Vancouver International Airport and in Whistler. The Hudson’s Bay Company, Canada’s largest retailer and General Retail Merchant of the 2010 Winter Games, is playing a vital role in manufacturing and retailing the mittens at its Zellers, the Bay and Home Outfitters locations across the country. Red Mittens will also be available for purchase while supplies last in a selection of the almost 200 celebration communities along the Vancouver 2010 Olympic Torch Relay route.}

"This is a way for every Canadian to feel a close personal connection to Canada’s Games and to each other by supporting our best Canadian winter athletes," said John Furlong, Chief Executive Officer of the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC). "We’re hoping that everywhere the Olympic Flame visits in Canada it will be greeted and cheered on its journey by a sea of Red Mittens waved proudly by Canadians in the crowd."

The mittens feature a white Maple Leaf in the heart of each palm (perfect for cheering and waving!) and the Olympic Rings and Vancouver 2010 stitched on the outside. They are a unifying element that knit together Olympic torchbearers, Canadian athletes, Canadian fans and Olympic supporters around the world.

"As an athlete, it’s incredibly motivating to see the support of Canadian fans in the crowd at the Games," said Veronica Brenner, a silver medalist in aerials at the Salt Lake 2002 Olympic Winter Games, who is responsible for on-site Games-time planning for Own the Podium 2010. "The Red Mittens campaign takes that support even further — it’s a visible reminder that the wearers of the mittens believe in you as an athlete and are supporting your efforts to fulfil your dreams in 2010 and beyond."

"It’ll be incredibly exciting to see the crowds in 2010 waving their Red Mittens in the stands to cheer on the athletes or while watching the Games at home on TV," she added. "But knowing Canadians, I’m sure they’ll come up with other ways to creatively use and show off their Red Mittens to let the world know the Great White North knows how to get behind its athletes!"

The sale of Red Mittens is supported by VANOC’s television and print media partners. CTV, Canada’s Olympic Network, will support the campaign with its on-air talent and stars from hit network series to raise awareness and generate excitement. Tune in on September 30th, when CTV kicks off National Red Mittens day. CTV and /A\ hosts across Canada will don Red Mittens including local weather personalities, anchors and talent from eTalk, Canada AM and CP24.

In addition, a 30-second promotional spot created by the award-winning CTV Creative Agency will air on the main network, CTV Specialty channels, radio stations, and online with strategic on-air placement in Olympic-themed programming. Online, a custom landing page will live at www.CTVOlympics.ca and www.RDSolympiques.ca to direct site visitors on where to order Red Mittens and find out more about the campaign, while The Globe and Mail and www.globeandmail.comwill feature advertisements in support of the Red Mittens initiative.

Canwest Publishing Inc.’s regional daily publications and their online sites will also feature "Wear Your Heart on Your Hands" Red Mittens advertising. Gesca Ltee will also feature online and print advertising for les mitaines rouges.

For more information, visit ^{www.vancouver2010.com/redmittens}^.

Note to Photo Editors:

Images of the "Wear Your Heart on Your Hands" Red Mitten campaign artwork, as well as the Vancouver 2010 mascots wearing the mittens, are available as high resolution downloads from the media centre image gallery at ^{www.vancouver2010.com}^.

About VANOC
VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.

Press Contact
VANOC: ^{mediarelations@vancouver2010.com}

^{Hudson’s Bay Company: ^{shari.burnett@karyo-edelman.com}
^{For all other inquiries, please contact ^{info@vancouver2010.com}}}

Hudson’s Bay Company celebrates the Vancouver 2010 Winter Games with support for Sydney young athletes and 2010 Olympic hopefuls

Hudson’s Bay Company celebrates the Vancouver 2010 Winter Games with support for Sydney young athletes and 2010 Olympic hopefuls

August 20, 2009 (Sydney, NS): Hundreds of Hudson’s Bay Company customers, associates and friends showed their Olympic Spirit today at a community BBQ to celebrate the upcoming Vancouver 2010 Olympic and Paralympic Winter Games. Held at The Bay (Mayflower Shopping Centre), the afternoon included a cheque presentation of $2010 to the Sydney Minor Hockey Association, and guests had the opportunity to meet Canadian National Figure Skating Pairs Team Meagan Duhamel and Craig Buntin.

“Hudson’s Bay Company is proud to be a Premier National Partner of the Vancouver 2010 Olympic and Paralympic Winter Games and we’re committed to supporting Canada’s amateur athletes. It’s an honour to be able to share that with the Sydney Minor Hockey Association and I hope the young athletes watching Meagan and Craig will be inspired to strive for their own Olympic gold,” said Lisa Hanrahan, Store Manager, the Bay.

Today’s event included a pick up street hockey game with the Vancouver 2010 mascots, free giveaways and the opportunity to enter to win a package to the Vancouver 2010 Olympic Winter Games. Hudson’s Bay Company is hosting similar community celebrations across the country this summer to help generate Olympic Spirit and offer Canadians the opportunity to meet our 2010 hopefuls.

“I’m ranked 2nd in Canada and 6th in the world in my sport, but I still work a full-time job. It takes a lot of financial commitment to reach and excel at an elite level, and the support of companies like Hudson’s Bay Company can really help make a difference in my training, equipment and travel,” said Duhamel.

“In 2007, my skating partner of five years retired, but with the Olympic Games just three years away, I didn't want to give up. I have found an amazing new partner in Meagan and we’ve set our goals high,” said Buntin. “Every dollar of support from partners like Hudson’s Bay Company goes toward coaching, ice bills, music, choreographers and costumes – getting us that much closer to the podium in 2010.”

Hudson’s Bay Company is a Premier National Partner and the General Retail Merchant of the Vancouver 2010 Olympic and Paralympic Winter Games. In partnership with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), the company is designing and manufacturing the official uniforms for the Games-time workforce; it will also be outfitting the athletes, in both Vancouver and Whistler, with quality apparel to make the athletes comfortable in 2010.

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Hudson’s Bay Company celebrates the Vancouver 2010 Winter Games with support for Sherbrooke young athletes and 2010 Olympic hopefuls

Hudson’s Bay Company celebrates the Vancouver 2010 Winter Games with support for Sherbrooke young athletes and 2010 Olympic hopefuls

August 6, 2009 (Sherbrooke, QC): Hundreds of Hudson’s Bay Company customers, associates and friends showed their Olympic Spirit today at a community BBQ to celebrate the upcoming Vancouver 2010 Olympic and Paralympic Winter Games. Held at The Bay – Carrefour de l'Estrie, the afternoon included a cheque presentation of $2010 to the Sherbrooke Speed Skating Club, and guests had the opportunity to meet Canadian National Freestyle Ski Team members Pierre-Alexandre Rousseau and Vincent Marquis.

“Hudson’s Bay Company is proud to be a Premier National Partner of the Vancouver 2010 Olympic and Paralympic Winter Games and we’re committed to supporting Canada’s amateur athletes. It’s an honour to be able to share that with the Sherbrooke Speed Skating Club, and I hope the young athletes watching Vincent and Pierre-Alexandre will be inspired to strive for their own Olympic gold,” said Serge Coursol, Regional Vice-president for Eastern Canada, the Bay.

Today’s event included a pick up street hockey game with the Vancouver 2010 mascots , free giveaways and the opportunity to enter to win a prize package to the Vancouver 2010 Olympic Winter Games. Hudson’s Bay Company is hosting similar community celebrations across the country this summer to help generate Olympic Spirit and offer Canadians the opportunity to meet our 2010 hopefuls.

“Making it to the podium means having access to the very best coaching and training and corporate partners like Hudson’s Bay Company,” said Marquis. “My sport is my career, so support from Hudson’s Bay Company means I can work on being successful without financial worries.”

“It takes such focus and financial commitment to be a world-class athlete. Support from Hudson’s Bay Company means I can attend some of the best training camps around the world and keep my concentration on my goal of representing Canada in 2010,” said Rousseau.

Hudson’s Bay Company is a Premier National Partner and the General Retail Merchant of the Vancouver 2010 Olympic and Paralympic Winter Games. In partnership with Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), the company is designing and manufacturing the official uniforms for the Games-time workforce; it will also be outfitting the athletes' villages, in both Vancouver and Whistler, with quality products to make the athletes comfortable in 2010.

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The Vancouver 2010 Paralympic Torch Relay Torch and Uniforms unveiled

The Vancouver 2010 Paralympic Torch Relay Torch and Uniforms unveiled

The Vancouver 2010 Paralympic Torch Relay: a 10-day celebration of extraordinary achievements Starting point, steel blue torch design, official uniform, and relay’s emblem unveiled

Hudson’s Bay Company celebrates International Olympic Day

Hudson’s Bay Company celebrates International Olympic Day

June 23, 2009 (Winnipeg, MB): Hundreds of Hudson’s Bay Company customers, associates and friends showed their Olympic Spirit today at a community celebration to mark International Olympic Day. Held at The Bay – St. Vital, the afternoon included a cheque presentation of $2010 to the Winnipeg Speed Skating Club, and guests had the opportunity to meet Canadian National Speed Skating Team members Brittany Schussler and Mike Ireland, both from Winnipeg.

“Hudson’s Bay Company is proud to be a National Partner of the Vancouver 2010 Olympic and Paralympic Winter Games and we’re committed to supporting Canada’s amateur athletes. It’s an honour to be able to share that with the Winnipeg Speed Skating Club, and I hope the young athletes watching Brittany and Mike will be inspired to strive for their own Olympic gold,” said Liz Bauman, Regional Marketing Manager, the Bay.

Today’s event included a pick up street hockey game with the Vancouver 2010 Mascots, a BBQ and prizes as well as an opportunity to enter to win a prize package to the Vancouver 2010 Olympic Winter Games. Hudson’s Bay Company is hosting similar community celebrations across the country this summer to help generate Olympic Spirit and offer Canadians the opportunity to meet our 2010 hopefuls.

“Making it to the podium means having access to the very best coaching and training and corporate partners like Hudson’s Bay Company,” said Schussler. “That support has recently helped me move to Richmond, BC where I’m training on the new Olympic Speed Skating Oval, which could be a big edge in Olympic competition.”

“It takes such focus and financial commitment to be a world-class athlete. Support from Hudson’s Bay Company means I can concentrate on my training and research the very best blades and equipment for competition,” said Ireland. “My goal is gold in 2010.”

Hudson’s Bay Company is a Premier National Partner and the General Retail Merchant of the Vancouver 2010 Winter Games. In partnership with VANOC, the company is designing and manufacturing the official uniforms for the 30,000-person Games-time workforce; it will also be outfitting the athletes' villages, in both Vancouver and Whistler, with quality products to make the athletes comfortable in 2010.

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Home Outfitters expands national footprint, adding five new stores

Home Outfitters expands national footprint, adding five new stores

Multi-store grand opening events - and sales - set for May 9th, 2009

Toronto, ON – May 5, 2009 – Hudson’s Bay Company announced today that Home Outfitters, the Canadian retailer’s kitchen, bed and bath specialty superstore chain, is adding five new locations to its roster of stores, bringing its Canada-wide count to 67. To help celebrate the expansion of one of Canada’s fastest growing home specialty stores, Home Outfitters will host grand opening events for each of the five new locations on May 9th, featuring extraordinary special opening day sales for customers in each location.

“We’re always thrilled to welcome new Home Outfitters locations to our Canadian network, and this announcement is particularly exciting as it marks the grand opening of five stores all on the same day,” said Kerry Mader, Senior Vice President, Specialty, Hudson’s Bay Company. “We are committed to providing the added convenience, quality brands and great value that customers have come to expect from Home Outfitters as their destination for home decor needs, and look forward to celebrating this special occasion with our associates and members of all five communities on May 9th.”

The new Home Outfitters’ stores are located at:
• Victoria, BC- 3170 Tillicum Road Victoria
• Coquitlam BC - 1085 Woolridge St.
• Winnipeg, MB - 710 St. James St.
• Burlington, ON - 1200 Brant St. Burlington
• Vaughan Mills, ON - 1 Bass Pro Mills Dr.

Expected to employ between 35 to 40 associates per location and with each store totaling more than 30,000 square feet in size, the new Home Outfitters will feature a wide selection of home products at competitive prices, including Gluckstein Home, Marie Claire, House & Home, Steven and Chris, Nautica, Cuisinart, Breville, KitchenAid, Calphalon, Simple Human, Nespresso, Dyson and more. Customers will also find a great assortment of patio sets, garden accessories and outdoor living needs.

As part of the grand opening celebrations, and in recognition of the company’s commitment to the communities in which they operate, each of the new Home Outfitters will be making a special donation to a local charity on behalf of the organization and its associates.

Home Outfitters
Home Outfitters is Hudson’s Bay Company’s kitchen, bed and bath specialty superstore chain with unbeatable selection and service. With 67 locations across Canada, Home Outfitters offers customers more choices, more brands and great ideas that help customers live better and spend less! As one of Canada’s fastest growing home specialty store, Home Outfitters is known for presenting customers with solutions for their decorating needs, and the latest, most innovative products for home. The chain will continue to grow and offer customers unparalleled selection of brands and service in kitchen, bed and bath home furnishings.

Hudson’s Bay Company
Hudson’s Bay Company, the Canadian retail entity of Hudson’s Bay Trading Company (HBTC), is Canada’s largest diversified general merchandise retailer. Founded in 1670, The Hudson’s Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, Hudson’s Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

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For Additional Information:
Robert Hogan
Edelman for Hudson’s Bay Company
416-979-1120 x 320
robert.hogan@edelman.com

Hudson’s Bay Company partners with PACIFIC INSTITUTE FOR SPORT EXCELLENCE to launch a 2010 Winter Games Program in Victoria

Hudson’s Bay Company partners with PACIFIC INSTITUTE FOR SPORT EXCELLENCE to launch a 2010 Winter Games Program in Victoria

May 2, 2009 (Victoria, BC): At a community celebration today at the Pacific Institute for Sport Excellence (PISE), Hudson’s Bay Company kicked off its Canada-wide program to help spread the Olympic Spirit across the country and to engage Canadians in support of our athletes. As part of the ceremony, Hudson’s Bay Company was recognized for its financial commitment to PISE and Canadian athletes with a renaming of the welcome plaza of the campus.

“This world-class facility is a stunning example of the expertise and advancements necessary to support Canadian athletes,” said Jeff Sherman, CEO, Hudson’s Bay Company. “We’re committed to helping Canadian athletes achieve their personal and podium goals and to be competitive on the world stage, so it’s an honour to have a permanent home for Hudson’s Bay Company on this campus.”

Today’s event included a pick up street hockey game with Torino 2006 Wheelchair Curling Gold Medalist Gary Cormack and Salt Lake City 2002 Freestyle Skiing Bronze Medalist Deidra Dionne and included prizes as well as opportunities to enter to win tickets for events at the Vancouver 2010 Olympic Winter Games.

“We are thrilled to have such a prestigious company as the Hudson’s Bay Company supporting the Pacific Institute for Sport Excellence, the first sport training institute in Canada,” said Jim Reed, chair of the board, Pacific Institute for Sport Excellence. “This is a natural fit for a company who has demonstrated an outstanding commitment to excellence in sport and community participation throughout Canada for many years. Hudson’s Bay Company’s involvement reinforces our mission and the Institute’s crucial role in the Canadian sport system and support for our finest athletes.”

“This is the kick off to a summer of Olympic Spirit. You can watch for more of these hockey games to pop up at locations across the country,” said Sherman. “Hudson’s Bay Company is proud to be a National Partner of the Vancouver 2010 Olympic and Paralympic Winter Games and we want to share that national pride with all of Canada. These street hockey events will help generate excitement about the 2010 Winter Games and they’re a great way to get to know our Olympic hopefuls, meet them in person and really show our support for them.”

“Making it to the podium takes a lot of hard work, access to the very best coaching and training and corporate partners like Hudson’s Bay Company,” said Salt Lake City 2002 Freestyle Skiing Bronze Medalist Deidra Dionne. “It’s really exciting to be here today, to feel all this encouragement from the community. I can’t wait for 2010.”

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Media Contact:
Shari Burnett
Shari.burnett@karyo-edelman.com
778.227.6917

The Bay Announces "La Collection" and Sparks the Fashion Flame across Quebec

The Bay Announces "La Collection" and Sparks the Fashion Flame across Quebec

A new reality based TV series inspires the Bay's own fashion forward Apparel label for women

MONTREAL, April 17 /CNW/ - The Bay steps into the spotlight with its newest venture, La Collection - the TVA collaborated television series. Making its debut on April 22nd, 2009, this unique broadcast collaboration and groundbreaking initiative brings fashion and entertainment together in a whole new and exciting way.

Forging a new variety of branded entertainment, North America's most iconic retailer, the Bay, and North America's largest French language TV network, have come together to offer a new perspective, not only of fashion and entertainment, but to designs arts in Quebec. This program signifies the Bay's commitment and support to the fashion industry in Quebec - with the winner awarded a $100,000 salary position as Creative Director for The Bay along with the once in a lifetime opportunity to design the complete Fall 2009 La Collection clothing line.

"La Collection will be a catalyst to engage fashion consumers across Quebec will their own rising stars," said Bonnie Brooks, CEO the Bay, "Quebec is rich with fashion talents, and we at the Bay, are proud to offer a platform for them to shine."

The winner of La Collection will have to beat the other nine contestants in a battle to dress top TV stars. Each week, the participants will be challenged to design and produce apparel for top stars on impossibly short deadlines. The designers will be evaluated by a jury of industry professionals as well as viewers at home.

"We are thrilled about this collaboration with the Bay to bring La Collection to our viewers," said Pierre Dion, President and CEO of TVA Group." This partnership with the Bay is a new and exciting direction for television viewing."

La Collection brand apparel will be available at Bay stores throughout Quebec, launching in store for Spring 2009 to coincide with the TV series debut. Developed by The Bay, La Collection will reflect true contemporary style, offering fashionable, up to date options for a woman who is interested in great style, quality and value. Throughout the 8 week competition, winning designs from the series will be available to consumers at Bay stores across Quebec under the La Collection label, within days of the broadcast.

The Hudson's Bay Company, the Canadian retail entity of Hudson's Bay Trading Company (HBTC), is Canada's largest diversified general merchandise retailer. Founded in 1670, The Hudson's Bay Company operates The Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, The Hudson’s Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

The Hudson's Bay Trading Company (HBTC) is a leading North American retailer with key banners spanning Canada and the United States. Hatch’s Canadian retail entity, The Hudson's Bay Company, operates The Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. In the US, HBTC's banners include Lord & Taylor, an upscale specialty retailer with 47 stores in nine states and Creative Design Studios, the design and manufacturing division that creates branded collections for customers throughout North America and internationally.

The Bay Celebrates the 50th Birthday of Barbie® - The Original Fashion Icon

The Bay Celebrates the 50th Birthday of Barbie® - The Original Fashion Icon

Toronto, ON - March 16th, 2009 – The Bay announces Queen Street as the first Barbie® lifestyle retail store in Canada targeted to women in time for the worldwide celebration of the 50th Anniversary of Barbie®. The Barbie™ Signature Shop at the Bay will be a two month long celebration and will include: traffic-stopping store windows along Queen St. and Bay St.; and 1,350 square feet of adult apparel, dolls, accessories, jewelry and more. The retail celebration begins on Monday, March 16th in store at the Bay, Queen St, coinciding with the first ever Barbie™ by David Dixon fashion show at LG Fashion Week’s opening night.

“For many girls, Barbie® is the first introduction to glamour and fashion. She truly is a larger than life fashion icon,” said Bonnie Brooks, CEO, the Bay. “The Bay is excited to introduce the Barbie™ Signature Shop to downtown Toronto to help celebrate Barbie’s 50th anniversary!”

“We are very excited to be able to launch the first ever women focused lifestyle retail destination for Barbie in Canada with the Bay,” said Carmen Martinez, Country Manager, Licensing, Mattel Canada Inc. “We are also looking forward to extending these initiatives with the Bay beyond the initial celebration and into Fall 2009 with the sale of the Barbie™ by David Dixon line and more.”

Barbie® doll’s pink panache will be spotlighted in show-stopping displays and select merchandise in the Bay, Queen Street flagship store including:

• Barbie™ Signature Shop at the Bay – A lifestyle experience shop featuring fun Barbie™ decor and customized fixtures will be a beacon of fashion and fun for today’s trend-setting stylista; at this exclusive Barbie™ shop in a prime location on the main floor, women of all ages can find Barbie™ branded t-shirts, exclusive jewelry designs, accessories, a limited edition Assouline coffee table book , Barbie Collectible dolls and more

• Window Shopping for the Barbie® Look – Three windows will be creatively styled out with fun backdrops featuring iconic Barbie® herself. Life-sized Rootstein Barbie™ mannequins will be dressed in Barbie™ by David Dixon hot off the runway looks, following his fashion show on March 16th

• Straight from the Barbie™ Fashion Show – Immediately following the first-ever Barbie™ runway show at LG Fashion Week, several of the Barbie™ by David Dixon ready-to-wear outfits will come to the Bay to be displayed in the Barbie® Signature Shop on the main floor and will also be available to purchase in Fall 2009

• A Fashion Salute to Barbie® - The Barbie™ Signature Shop at the Bay will be flanked by 12 of the most fashionable dolls, including Barbie designed by Diane Von Furstenberg, Burberry, Armani and select Barbies designed by Bob Mackie

• Barbie’s Dream House - Classic, traditional, sophisticated and modern - Glenn Dixon has created a romantic and whimsical furniture line for Barbie’s 50th birthday. Exhibited exclusively at the Bay, the line includes chairs, cushions, ottomans and Barbie’s Barbie Vintage Settee

• Barbie Story Booth – Barbie lovers will have a chance to record their very own Barbie story for a limited time from March 17 – 20th.

“Barbie’s ever evolving style has secured her status as a fashion icon and kept her relevant to every generation,” said David Dixon. “I designed a collection that celebrates one of pop culture’s most influential and fashionable icons, with pieces that show where she’s been and where she’s going.”

As well as the opening of the adult focused shop, the Bay, Queen St. will be hosting Barbie’s birthday celebrations on Saturday, March 21st, 2009 for girls which will include a Barbie inspired lunch at the Arcadian Court with cupcakes, candy floss, pink popcorn, and girl related activities.

For more information on Barbie® and her birthday celebrations, please visit www.barbie.ca.

The Hudson’s Bay Company, the Canadian retail entity of Hudson’s Bay Trading Company (HBTC), is Canada’s largest diversified general merchandise retailer. Founded in 1670, The Hudson’s Bay Company operates The Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, The Hudson’s Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

The Hudson’s Bay Trading Company (HBTC) is a leading North American retailer with key banners spanning Canada and the United States. HBTC’s Canadian retail entity, The Hudson’s Bay Company, operates The Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. In the US, HBTC’s banners include Lord & Taylor, an upscale specialty retailer with 47 stores in nine states and Creative Design Studios, the design and manufacturing division that creates branded collections for customers throughout North America and internationally.

About Mattel
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands (www.fisher-price.com), including Little People®, Rescue Heroes®, Power Wheels® and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than the 30,000 people in 42 countries and sells products in more than 150 nations throughout the world. Mattel’s vision is to be the world's premier toy brands -- today and tomorrow.

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For more information, please contact:

Victoria Zigelman
The Bay, Public Relations
416.216.7622
victoria.zigelman@hbc.com

Gabrielle Totesau,
GCI Canada
416.486.2563
gabrielle.totesau@gcicanada.com

Vancouver 2010 unveils iconic Canadian designs for 2010 Olympic Torch and Torchbearer uniform

Vancouver 2010 unveils iconic Canadian designs for 2010 Olympic Torch and Torchbearer uniform

Vancouver 2010 unveils iconic Canadian designs for 2010 Olympic Torch and Torchbearer uniform. Bombardier-designed torch represents undulating beauty of Canada’s landscape

Whistler, BC – The Olympic Torch and Olympic Torchbearer uniforms for the Vancouver 2010 Olympic Winter Games, designed by iconic Canadian companies Bombardier and the Hudson’s Bay Company respectively, were introduced today to Canada and the world in the mountain resort of Whistler, home to alpine skiing, sliding and Nordic events for the Vancouver 2010 Olympic Winter Games that begin one year from today.

The almost one-metre-long torch, inspired by both the lines carved into the snow by skiers schushing down mountains and the undulating beauty of the snowy Canadian landscape, was designed by Bombardier’s aerospace and transportation design teams in collaboration with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC).

"The design of an Olympic Torch is very important," said Jacques Rogge, President of the International Olympic Committee, who participated in revealing the design. "It cradles the Olympic Flame and its message of hope, the celebration of excellence, friendship and respect wherever it travels in the world. The Vancouver 2010 Torch design is like Canada – young, exciting, innovative, and welcoming to everyone who sees and holds it."

Key to the torch’s curved, modern design is a robust technology created to weather the rugged and varied 45,000-kilometre journey of the Vancouver 2010 Olympic Torch Relay during the Canadian winter. From the mild climate of Vancouver Island to the bone-chilling Arctic cold of Canadian Forces Station Alert located less than 900 kilometres from the North Pole, the torch will be operational from -50°C to +40°C through rain, sleet, snow and wind.

The torch’s large size (over 94 centimetres long) represents the vastness of the second largest country in the world and the limitless potential of its land and people. When lit, the brilliant orange glow of the Olympic Flame will unfurl like a flag fluttering in the wind from the torch’s unique 30-centimetre-long vertical flame outlet — unlike the more traditional cauldron-like shape encompassing a horizontal flame — and symbolically wrap around the country, bringing Canadians closer together. A red maple leaf air intake cut-out will feed the flame with enough oxygen to ensure it burns brightly for all to see and a dual burner system will ensure it never falters. Additionally, the winter white torch features an engraving of the Games motto With Glowing Hearts/Des plus brillants exploits into its design.

The torch (with fuel) weighs about 1.6 kilograms and contains stainless steel, aluminum and sheet-moulding compound. It will burn for at least 12 minutes using a blend of fuels such as propane and isobutane. Ninety-five per cent of the Olympic Torch is composed of materials and technology made or designed in Canada.Twelve-thousand torches will be manufactured — one for every torchbearer taking part in the relay.

"The Government of Canada is proud to be part of all the excitement surrounding the one-year countdown to the Vancouver 2010 Winter Games and to provide an opportunity for all Canadians from coast to coast to coast to experience the Games through the Olympic Torch Relay," said Minister of State for Sport Gary Lunn. "The Olympic torch relay will unite Canadians across the country with a spirit of excitement and pride in our athletes and will highlight the 2010 Winter Games as truly Canada’s Games."

The coast to coast to coast event — the longest domestic torch relay in Olympic history — starts October 30 in Victoria, the capital city of British Columbia. It will end on February 12, 2010 when the Olympic Cauldron is lit in front of a live crowd of 60,000 at BC Place in downtown Vancouver and while billions more watch on television during the Opening Ceremony for the XXI Olympic Winter Games.

The 106-day relay is presented by Coca-Cola and RBC and supported by the Government of Canada. The Hudson’s Bay Company joins Bombardier as a Signature Supporter of the national event.

"Bombardier has a long history in Canada and we’re excited to play such an important role in the Vancouver 2010 Olympic Winter Games," said Pierre Beaudoin, Bombardier Chief Executive Officer. "By applying our ingenuity in aerospace and transportation to the Olympic Torch, we believe we have created a symbol worthy of the promise and power of the Olympic Flame and one which 12,000 torchbearers will carry proudly across Canada."

The Olympic torchbearer uniform, which seamlessly blends in with the winter environment and torch design, was designed by renowned Canadian fashion designers Vivienne Lu and Tu Ly for the Hudson’s Bay Company —Canada’s oldest company — in collaboration with VANOC. It consists of several pieces, including a jacket, pullover pants, toque and knitted red mittens. The uniforms are a commemorative keepsake for the torchbearers to remind them of their part in the historic journey.

"It is exciting for us to be a part of Canadian history in this cross-Canada celebration," said Hudson’s Bay Company Chief Executive Officer Jeffrey Sherman. "As the uniforms wrap all our torchbearers on their runs across the country, we hope to capture, reflect and celebrate the pride and Olympic dreams of all Canadians."

The uniforms are white and accented with bright bursts of blue and green on the jacket’s left arm. The palette is inspired by the winter landscape and the multi-hued beauty of the dancing northern lights, as well as the breathtaking scenery of the Sea to Sky region linking Whistler and Vancouver, the Host Mountain Resort and Host City of the 2010 Winter Games, respectively.

The uniforms also feature the Vancouver 2010 Olympic Torch Relay emblem on the chest and the universally recognizable Olympic Rings on the back. Silver reflective elements, including "Vancouver 2010" on the right jacket sleeve and right back pant leg, have been added for prominence and visibility.

Seeing and holding that magnificent Olympic Flame is a transformational and emotional experience – you feel like anything is possible, that you can be a champion in so many ways, said John Furlong, VANOC Chief Executive Officer. The torch and torchbearer uniform for the Vancouver 2010 Winter Games show how we are all seamlessly connected to the land, to sport, to the flame, and most importantly – to each other. I encourage all Canadians to apply to become a 2010 Olympic Torchbearer and to get out and see the Olympic Flame when it comes to your community.

Further information on the 2010 Olympic Torch Relay, including photos of the torch and torchbearer uniforms, is available online at www.vancouver2010.com/torchrelay.

Media Contact

VANOC Communications
mediarelations@vancouver2010.com

Hudson's Bay Company
shari.burnett@karyo-edelman.com

Hudson’s Bay Company announces restructuring

Hudson’s Bay Company announces restructuring

Elimination of 1,000 positions across Canada, 5% of overall full-time workforce

TORONTO February 4, 2009 – Hudson’s Bay Company today announced the elimination of 1,000 positions in Canada as part of an overall restructuring plan to align all of its banners and businesses across North America. Combined with other management actions, this plan will result in annual savings of $150 million in 2009.

Today’s announcement follows the Company’s organizational restructuring initiative announced in January 2009 with the creation of a Shared Services Group designed to provide finance, IT, supply Chain & logistics and central operations from one functional team to all banners and businesses. The reductions in the employee base include both administrative positions in the Shared Services Group along with store positions. Where stores have been affected, the changes will not impact customer service levels.

“We believe this new structure will allow us to better compete during these challenging economic times and ensure our long term success,” said Jeff Sherman, CEO, Hudson’s Bay Trading Company. “These changes allow us to be more responsive to customer needs and expectations while at the same time aggressively implement our business strategy in order to grow sales and earnings.”
Combined with a $70 million investment announced in January, these initiatives will contribute to the Hudson’s Bay Company rapidly re-positioning the Bay and Zellers for Canadian consumers.

“Each of the banners has world-class executives managing the businesses who will benefit from more focused resources and the ability to drive growth,” said Sherman. “We will be better positioned to succeed in the long term.”
About Hudson’s Bay Company and Hudson’s Bay Trading Company:

Hudson’s Bay Company, the Canadian retail entity of Hudson’s Bay Trading Company (HBTC), is Canada’s largest diversified general merchandise retailer. Founded in 1670, Hudson’s Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, the Hudson’s Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

Hudson’s Bay Trading Company (HBTC) is a leading North American retailer with key banners spanning Canada and the United States. HBTC’s Canadian retail entity, Hudson’s Bay Company, operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. In the US, HBTC’s banners include Lord & Taylor, an upscale specialty retailer with 48 stores in nine states and Creative Design Studios, the design and manufacturing division that creates branded collections for customers throughout North America and internationally.

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Contacts:
Alexis Redmond
Media Spokesperson
(416) 979-1120 x310

Robert Hogan
Media Spokesperson
(416) 979-1120 x 320

Hudson's Bay Trading Company Announces Creation of a Shared Services Group

Hudson's Bay Trading Company Announces Creation of a Shared Services Group

Jeffrey Sherman is named President and CEO of HBTC

January 20, 2009—Toronto—Hudson’s Bay Trading Company (HBTC) announced today Jeffrey Sherman will become President and CEO of HBTC and will oversee all retail banners including Canadian based The Bay, Zellers, Home Outfitters, and Fields as well as US based Lord & Taylor and Creative Design Studios.

This new structure has enabled HBTC to create a Shared Services Group. Don Watros, Chief Operating Officer of HBTC Shared Services Group, will head up this new division. The Shared Services Group was created to streamline and integrate central functions including Finance, IT, Supply Chain, Logistics, and Operations. Reporting directly to Mr. Sherman, Mr. Watros will be responsible for managing all shared services functions that support the Canadian and US banners while identifying critical operational processes and synergies that will be better leveraged across all businesses.

Mr. Sherman said, “This reorganization will enable us to reposition Hudson’s Bay Company and Lord & Taylor into a leading integrated North American retail enterprise. Aligning all of the banners and businesses across North America ensures that we are better positioned to address the current retail environment, leverage our scale as a major North American retailer, and set up HBTC for long term success.”

Reporting to Mr. Watros will be the teams from Finance, IT, Supply Chain & Logistics and Central Operations, which will be supported by the following key appointments:

Mike Culhane, Senior Vice President, Finance, HBC, Canadian banners

Chris Sim, Senior Vice President, Finance, U.S. banners (also reporting to Lord & Taylor CEO Brendan Hoffman)

Dan Smith, Chief Information Officer, HBC, Canadian & U.S. banners

Gary MacDonald, Senior Vice President, Supply Chain, Logistics, Central Operations, Real Estate, Canadian banners

Bill Tracy, Executive Vice President, Supply Chain & Logistics, U.S. banner

Parker Vaughey, Vice President, Strategic Planning and Internet

Bob Kolida will be appointed Executive Vice President, Human Resources, HBTC, and will report directly to Mr. Sherman. Mr. Kolida will be responsible for Human Resources across all banners in Canada and the U.S.

Outgoing Senior Vice President & Chief Financial Officer Steve Richardson will depart the company in mid-March to pursue other interests. Mr. Richardson, who informed the company of his intention to leave late last year, was an integral member of senior leadership team of HBC and offered invaluable assistance in the transition to new ownership last year.

Each banner President will continue to report to Mr. Sherman and will maintain banner-specific marketing, merchandising, and store teams. Mark Kinnin, Vice President, Olympics and Total Brand Management; Susan Davidson, President, Creative Design Studios; and Kerry Mader, Senior Vice President, Home Outfitters remain in their current positions and continue to report to Mr. Sherman.

Last week HBTC invested an additional $130 million into its retail division. Lord & Taylor was allocated $60 million, and HBC was allocated $70 million. In addition, after pay down of L&T's existing debt and a re-locking of the interest rate, L&T will save $70 million in interest payments going forward.

U.S. Media Contact - Lori Rhodes (917) 596-9131

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New Zellers Hamilton Grand Opening

New Zellers Hamilton Grand Opening

Relocated green store part of downtown revitalization

Hamilton, ON: Dec 4, 2008 - Hudson’s Bay Company (Hbc) is pleased to announce the grand opening of its Hamilton, ON Zellers in the new Centre Mall located on 1211 Barton Street, behind the old shopping centre.

This newest Zellers store is one of the greenest Zellers ever, featuring a variety of progressive elements that will minimize the store’s impact on the environment. It is also a part of the recent revitalization of the downtown Hamilton area, which is undergoing an extensive makeover featuring more pedestrian friendly streets and attractive green spaces to entice more visitors and residents to the downtown core. The new location follows the Zellers prototype store layout offering over 120,000 square feet of space that reflects Hbc’s strategy to update its Zellers format with new departments and better brands. In addition, the store features wider aisles, improved energy efficient lighting and better signage. The new store replaces the former location and exceeds the size of the old store by 20,000 square feet.

Sustainable features in the new Hamilton store include:
• Two wind turbines, which will generate enough electricity to power an average house;
• Solar panels, contributing green power to the store;
• A white roof which reflects and disperses heat;
• Touchless faucets and flushers, which will reduce water use;
• Heating, ventilating and air conditioning units (HVAC) which use no ozone depleting refrigerants;
• Exterior signage is LED illuminated; and
• State of the art InterfaceFLOR covering (carpet) which is carbon neutral, with 40% recycled content and can be fully reclaimed at end of life.

The store also features a fully automated energy management system that is controlled remotely by Hbc’s head office. The system allows for central control over the timing of indoor and outdoor lights, temperature control, CO2 reduction, humidity control, electricity consumption, remote lighting and more. This system allows Hbc to adjust temperatures and reduce lighting levels in the store during heat waves in response to energy conservation requests by the Province of Ontario.

The Zellers Hamilton location is an important part of the Hbc’s broader sustainability program called Global Mind. Hbc is committed to ensuring its stores and operations are energy efficient and environmentally friendly through programs such as:
• The Hbc Waste Reduction Work Plan thus recycling all paper, cardboard, hangers, plastic and plastic film, with a goal of 90% waste diversion rate;
• A program to take back plastic shopping bags and to promote the use of reusable ones;
• A customer recycling station; and
• Return programs for rechargeable batteries and cell phones.

“In addition to being a state of the art Zellers store with approximately 170 associates employed, it will also feature programs like plastic shopping bag and battery recycling, and an in-store Zero Waste program that will allow our associates and customers to take an active role in reducing the store’s environmental footprint,” said Steve Shepherd, store manager.

The new location also benefits from custom designed, color specific signage and photography aimed at simplifying store navigation and searching for leading brands like Alfred Sung, Nest by House & Home, Midtown, Sportek, Carroll Reed and Hannah Montana a more intuitive customer experience. The store also features:
• Neighborhood Market - grocery section with cooler and freezer;
• Expanded cosmetics section with a wider assortment of brands;
• Expanded pharmacy;
• Beauty salon; and
• Photo Studio.

Grand opening events are taking place on both Thursday, December 4th and Saturday, December 6th. Events include appearances by both Santa and Mrs.Claus and the Hamilton Ti-Cat cheerleaders at 1:00 pm along with the team mascot. Customers will also enjoy hearing the Salvation Army Band, as well as food sampling and face painting.

About Hudson’s Bay Company:
Hbc is a division of Hudson's Bay Trading Company and Canada's largest diversified general merchandise retailer, operating The Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, Hbc provides Canadians with stylish, quality merchandise at great value, through retail banners focused on exceptional customer service.

About Hudson’s Bay Trading Company:
HBTC is a leading North American retailer with four divisions: Lord & Taylor, an upscale specialty retailer with 47 stores in nine states; Creative Design Studios, the fashion design and manufacturing division that creates branded collections for customers throughout North America and internationally, and the Hudson's Bay Company.

Fairies Grant Enchanted Holiday Wishes at the Bay

Fairies Grant Enchanted Holiday Wishes at the Bay

Animated Windows are Unveiled to Kick Off the Holiday Season

Toronto, ON: November 6^th, 2008; The Bay Queen Street is the place to start your holiday season with an array of holiday events and sights. Beginning with the unveiling of the Bay’s favorite holiday windows on November 6^th, followed by a special guest appearance and topped off with magical décor, the Bay will get even the most stubborn Scrooge in the Christmas spirit.

Dating from the 1930’s, the Bay has been enchanting shoppers with magical Holiday windows. This year, under our “Enchanted Christmas” theme, passersby will be mesmerized by our new “Enchanted Forest” fairytale windows along with a our Toyland window with working train that is sure to entertain, and last buy not least, back for an encore presentation our “Santa” Animated windows.

Luring images of fairies are carried through the Bay Queen Street with 200 floating fairies suspended from the ceiling in the cosmetics atrium.

“The Bay is thrilled to be among the very few great department stores around the world that continues to bring enchantment to our customer during the Holiday Season,” said Bonnie Brooks, CEO, the Bay “It’s a great time of year to respect our heritage and tradition. The animated windows are worth a visit downtown for the whole family to put everyone in the holiday spirit”

Trish Romance, special appearance on November 14^th and 15^th.

Romance, who resides in Niagara-on-the-lake, is known globally for her creativeness and her signature medium, water colour.Come experience winter through the eyes of Trisha as she visits the Bay’s Christmas St located on the 5^th floor of the Queen St store.Christmas St is a 9,000 sq foot Holiday Experience, once you entered, you are instantly surrounded by the sights and sounds of the Holiday season and emerged in the many available options presented to you on how to decorate you home this season.

The man of the hour himself, Mr. Santa Clause, will be in the vicinity on Sunday, November 16^th spreading holiday cheer during the Santa Clause Parade.

On November 15 and 16^th and December 6^th and 7^th the Bay presents the Christmas in the City events- appealing to the senses as the Bay brings the season’s wonderment together.

The magic, the spirit, the excitement and the anticipation of the season shine through during the Cavalcade of Lights Christmas tree designed by Brian Gluckstein for Gluckstein Home on Saturday, November 29^th.With over 300,000 LED lights illuminating Nathan Phillips Square, Toronto’s Christmas tree will be the talk of the town and you don’t want to miss it.

Christmas time with the Bay is filled with excitement, come join us as we create holiday memories.

About Hudson’s Bay Company:

Hbc is a division of Hudson's Bay Trading Company and Canada's largest diversified general merchandise retailer, operating The Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, Hbc provides Canadians with stylish, quality merchandise at great value, through retail banners focused on exceptional customer service.

About Hudson’s Bay Trading Company:

HBTC is a leading North American retailer with four divisions: Lord & Taylor, an upscale specialty retailer with 47 stores in nine states; Creative Design Studios, the fashion design and manufacturing division that creates branded collections for customers throughout North America and internationally, and the Hudson's Bay Company.

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For more information, please contact:

Victoria Zigelman

The Bay, Public Relations

416.216.7622

victoria.zigelman@hbc.com

Home Outfitters Opens New Store in Oshawa, Ontario

Home Outfitters Opens New Store in Oshawa, Ontario

- Grand opening event includes a special appearance by Cityline’s Lynn Spence

Oshawa, ON, Saturday October 25^th, 2008-Hudson's Bay Company (Hbc) opened its 62^nd Home Outfitters today in Oshawa, Ontario.The store, which is more than 28,000 square feet, is located at 991 Taunton Road East and features a huge selection of home products, including Gluckstein Home, Marie Claire, House & Home, Steven and Chris, Nautica, Cuisinart, KitchenAid, Calphalon, Simple Human, Nespresso, Dyson and more.

“Home Outfitters continues to be Canada’s first stop for the latest kitchen, bed and bath décor solutions, “ said Kerry Mader, Senior Vice President, Specialty, Hbc. “We are thrilled to have style guru Lynn Spence with us to celebrate this opening.”

Lynn Spence, a well-recognized TV personality from Cityline, made a special appearance and shared her holiday decorating ideas as well as some inspirational tips for entertaining for the holidays.

In celebration of the store’s grand opening, a donation of $5,000 was made to YWCA of Durham whose purpose is to provide opportunities for women, children and youth to improve their lives through safe, supportive housing, education, personal growth and development and volunteerism in a non-judgmental type of environment.

About Hudson’s Bay Company:

About Hudson’s Bay Trading Company:

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For more information please contact:

Victoria Zigelman

Hbc Public Relations

416.216.7622

Victoria.zigelman@hbc.com

Zellers Will Get You in the Mood for Freaky Friday

Zellers Will Get You in the Mood for Freaky Friday

With Halloween Landing on Friday Whole Families are Getting in on the Fun

TORONTO, October 16, 2008-Don’t let the 31^st creep up and frighten you this year. Whether you’re into trick or treating, partying or decorating, Zellers has all you need to get you in the Halloween spirit.

This year’s big screen hits Batman, Ironman and the Hulk have little boys dying to get their hands on superhero costumes.Hanna Montana and High School Musical are the celebrity favourites amongst girls. If your child chooses not to go for this year’s trends they can opt for traditional costumes. Princess costumes, starting at $19.99 never fail for little girls and Draculas and monsters are still perfect for boys.

Halloween is not just for kids anymore. More adults are dressing up and joining the spook fest and this year you can finally be that character you always dreamed of.Zellers has a wide selection of cool adult costumes that will have your kids begging you to trick or treat with them.

“For teens the goulier, the gruesomer, the better,” says Melanie Szban, Zellers Halloween Buyer.Teens can find fake blood, make up as well as other horrifying accessories to add the finishing touches to their creepy costumes.

While dressing up your family, don’t forget your house.You will have the most haunted house on the block by decorating your yard with black cats, spiders and bats.Make sure you add that eerie touch by picking up a fog machine from Zellers for $24.99.Heads Up Harry, an animated doll who talks and pulls off his head will defiantly have people screaming as they pass your house. Jack-o-lanterns are fun but lit candles can be dangerous around children, especially with costumes. The Haunted Halls battery operated pumpkin is a safe and convenient alternative.

Halloween fun comes with Halloween safety.Health Canada has these recommendations on their website: add reflective tape or strips to costumes and trick-or-treat bags for greater visibility.Teach children their home phone numbers and 9-1-1 before they go out trick or treating.To encourage children not to eat candy before it can be checked by a parent, have a competition their siblings and friends: the child with the most amount of candy at the end of the night wins.Flashlights are not only great ways to see in the dark but can add to the Halloween aura when used to create spooky shapes.Halloween is fun but can be hazardous; talking to your child about safety is the best way to prevent accidents.

About Hudson’s Bay Company:

About Hudson’s Bay Trading Company:

For more information:

Patricia Pytel

Public Relations

Hudson Bay Company

(416) 216-7375

Patricia.pytel@hbc.com

Hudson’s Bay Trading Company Announces Executive Reorganization

Hudson’s Bay Trading Company Announces Executive Reorganization

Brendan L. Hoffman named President & CEO, Lord & Taylor

_{_{September 26th—New York, NY—Richard Baker, CEO, Hudson’s Bay Trading Company L.P. (HBTC), announces today the appointment of Brendan L. Hoffman to President & CEO of Lord & Taylor LLC, (L&T) a subsidiary of HBTC, replacing Jane Elfers, whose contract had expired.}}

_{Mr. Hoffman’s appointment is effective October 6, 2008. Mr. Hoffman will report directly to Jeffrey Sherman, President & CEO of Hudson’s Bay Company, another subsidiary of HBTC. He joins L& T from Neiman Marcus Direct, where he served as President & CEO.}

_{Richard Baker said,“Jeff’s leadership is integral to creating a world class retail organization, and with Brendan heading up Lord & Taylor, Bonnie Brooks heading up The Bay, and Mark Foote heading up Zeller’s, we now have the team in place to do just that.”}

_{The executive reorganization enables the Hudson Bay Trading Company and its subsidiaries to generate sizeable economies of scale through improved purchasing, shared services, and more efficient utilization of information technology including internet retailing. In addition the subsidiaries will be able to benchmark and share best practices across the various organizations.}

_{Jeffrey Sherman said, “I’m delighted to welcome Brendan in his new role. Brendan is an extremely smart and talented merchant, and I expect him to capitalize on the foundation that already exists at Lord & Taylor to take the company to the next level.”}

_{Mr. Hoffman said, “Lord & Taylor is where I started my retail career and I am incredibly proud to return as its President and CEO. I’m excited to work for Jeff and this dynamic new retail conglomerate.”}

_{Mr. Hoffman began his retail career in the Executive Training Program at L&T.He left L&T in 1996 as Divisional Merchandise Manager, Men’s Furnishings. He also spent two years at Bergdorf Goodman as DMM, Men’s before joining Neiman Marcus as VP of their Last Call clearance division.Since 2002 he has been President & CEO of Neiman Marcus Direct.}

_{He received both his undergraduate and graduate degrees from the University of Pennsylvania, graduating from the Wharton School of Business with an M.B.A. in 1997. He will be relocating to New York from Dallas with his wife, Abby, and their two children.}

_{Jane Elfers has been President and CEO of Lord & Taylor for the past 9 years.}

_{As part of the executive reorganization Mark Weikel will also be departing L&T.Mark Weikel has been instrumental in partnering with Ms. Elfers in repositioning L&T as well as improving the level of service and operations in the business.}

_{“Jane Elfers & Mark Weikel have done a spectacular job in elevating the Lord & Taylor brand,” said Mr. Baker, “and in doing so have lead Lord & Taylor from one generation to the next. All of us at HBTC wish both Jane and Mark much luck in their future endeavors.”}

_HBTC_{is a leading North American retailer with four divisions:Lord & Taylor, an upscale specialty retailer with 47 stores in nine states; Fortunoff, a 23 retail store chain specializing in fine jewelry and home furnishings in the New York Tri-State area; Creative Design Studios, the fashion design and manufacturing division that creates branded collections for customers throughout North America and internationally, and the Hudson’s Bay Company.}

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_{Contact: Lori Rhodes, LWP,}_{(212) 252-8881}

Waterloo Becomes Home to Canada’s First Green Bay Store

Waterloo Becomes Home to Canada’s First Green Bay Store

- Beautiful new Bay store designed to appeal to community’s growing affluence -

Waterloo, ON, September 17, 2008 – The ongoing success and growing affluence of Waterloo has prompted The Bay, a division of the Hudson's Bay Company (Hbc) to launch a beautiful new 120,000 square foot Bay store at Conestoga Mall. The new store, which is the first green Bay location in Canada, will open to the public on September 19^th, 2008.

“Waterloo has become home to some of Canada’s leading entrepreneurs and most successful companies,” said Bonnie Brooks, President and CEO, The Bay.“Our new store provides people in Waterloo with an exciting shopping experience, as well as appealing to the community’s environmentally progressive nature through unique green initiatives like solar panels, wind turbines, energy efficient lighting and even recyclable carpet.”

Among the store’s many green innovations are:

Special energy efficient lighting inside and out – LED exterior signage lights, which uses 10 percent of the energy required for conventional lighting; Fluorescent lighting uses energy efficient T8 and T5 ballast which save energy and reduce cooling loads while providing same lighting quality within the store.

High efficiency roof top units use ozone friendly R410A refrigerant.

Accent lighting uses highly efficient Metal Halide light fixtures.

Solar panels mounted on the front of the store enabling the store to draw less power from the local grid.

Two wind turbines, which will generate enough electricity to offset the power consumption of an average home.

White TPO roofing to reflect heat and reduce thermal islanding; the cooler roof reduces the need for air conditioning and is recyclable at end of life.

Waterless urinals and touchless water faucets and toilets for water conservation.

Carpet tile is recyclable.

Fully automated energy management system controlled by Hbc head office, which allows the Company to reduce energy consumption.

Peter Love, Ontario’s Chief Energy Conservation Officer, has already recognized Hbc’s commitment to creating a culture of conservation Ontario, and has awarded his prestigious Certificate of Recognition for their efforts.“There is no doubt that energy conservation benefits us environmentally and economically”, he said.“Hbc has shown that saving electricity can also go hand in hand with high style, with no compromise in comfort or design.”

In addition to the many green features of the store, the new WaterlooBay is a Company prototype with innovative design and some of the best materials available.Architecturally, it will be very distinctive with frosted glass accents and chrome finishing throughout.

Recently re-built from the ground up, this Bay store can now meet the demands of the Waterloo shoppers through a range of services and special features such as family size fitting rooms and facial rooms for cosmetic services. Many new brands will also be launched for the first time in Waterloo including cosmetic lines MAC and Chanel. The Bay is also pleased to introduce updated clothing lines such as Esprit, Mexx and Kenzie as well as new jewelry and watches such as Puma. The new collection in the store will be geared towards lines for her, for him, and for family as well as soft lines for home.

“We designed this Bay store to give people in the area a premium shopping experience, rather than seeing them drive to Toronto,” said Tom Bowman, Regional Sales Manager, The Bay. ”We have worked very hard to understand our customer’s needs, and we believe the people of Waterloo will be very pleased with the end result. “

About Hudson’s Bay Company:

About Hudson’s Bay Trading Company:

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For more information please contact:

Maggie Waymark

Harbinger

(416) 960-5100

What’s Old is New

What’s Old is New

Zellers Introduces Eco-friendly supplies for Back to School

TORONTO, August 25, 2008-Back to school has been revamped this year with the launch of eco-friendly school supplies from Zellers for earth conscious kids who want to save the planet. “What’s old is truly new at Zellers,” says Salwa Steitieh, Zellers’ stationary buyer. “By using post-consumer waste to create fun new products for back to school, Zellers is continuing to be eco-friendly and is providing kids with the means to be socially conscious.”

The eco-friendly line of school supplies consist of a variety of products from pens to water bottles. The products include recycled paper that is 100% recycled with 40% post consumer waste. The subject notebooks for grades 1 and 3 have moisture resistant Press Guard recycled covers, perforated sheets that are 50% recycled and are only 30% post consumer waste plus their funky new designs make them both eco-friendly and trendy. Retractable pens available in blue, red, and black contain 81% post-consumer content including cassette tape reels, car headlights, cd’s, and car battery cases.

Finally, little eco warriors can carry their entire new eco-friendly school supply collection home in an eco-tote. The totes are made from 51% Polyethylene Terephtalate (PET) material and come in a variety of stylish multicolored patterns. Kids are able to look cool, and be eco-friendly.

This initiative is an important part of the Hbc's broader sustainability program called Global Mind. Hbc is committed to ensuring its stores and operations are energy efficient and environmentally friendly through programs such as:

Zero waste - Hbc's corporate head office located in downtown Toronto is the first office tower in Canada to achieve the 'zero waste' designation; two other home office locations are also now zero waste and a further 40 stores will be converted in 2008.

In November 2007, Zellers opened its greenest store yet: the 120, 000 square foot store in Waterdown, Ontario has wind turbines and solar panels, a white roof to reflect heat and other water and energy conservation features. Zellers will introduce wind turbines and green energy in as many as five new stores in 2008.

Enwave deep cooling - In 2005, Hbc was the first retailer to embrace green energy. By converting its one-million-square-foot QueenStreetBay to green energy for air conditioning, the new system uses 90 per cent less electricity than conventional chillers.

About Hudson’s Bay Company:

About Hudson’s Bay Trading Company:

For more information:

Patricia Pytel

Public Relations

Hudson Bay Company

(416) 216-7375

Patricia.pytel@hbc.com

Sales of Canadian Olympic Replica Gear Double Since Start of Games

Sales of Canadian Olympic Replica Gear Double Since Start of Games

Toronto, ON, August 19, 2008 – Canadians are showing their support for Team Canada athletes in Beijing by purchasing Olympic replica wear.Hudson’s Bay Company (Hbc) today announced that sales of its Olympic merchandise have doubled since the start of the Beijing 2008 Games on August 8.

“We typically see sales of Olympic product take off once the Games begin,” said Donna Dimitropoulos, Merchandise Vice President, Hbc Olympics.“It’s hard not to get caught up in the excitement of the Games, and the easiest way for most of us to express our pride in our athletes, is to wear the Team Canada Olympic gear.”

In Canada, the top selling items include a variety of t-shirts: a short sleeve Canada t-shirt available in five colours, the Chinese script t-shirt, the Banner t-shirt with a Chinese tattoo-inspired print, and the Elements t-shirt. Rounding out the best sellers include the popover fleece ‘Canada’ hoody, the multifunctional B-Tube and the stylish tapestry hoody.

Hbc’s Olympic design team worked with Canadian Olympic athletes from across the country to design the collection. The collection meets fashion and functional needs with clothing that incorporates performance fabrics that provide UV protection, four way stretch, odor resistance, and wicking and cooling properties for ultimate comfort in Beijing’s climate. The clothing is also eco-friendly, using materials such as bamboo, cotton blends, cacona and organic cotton.

"I love the new uniforms, not only because we stand out from any other country but because they are very different from other Canadian uniforms we have had before,” said weightlifter Marilou Dozois-Provost. “I found them very comfortable, breathable, practical and environmentally friendly. I love how we look stylish in them."

Canada’s Olympic team members in Beijing each received 25 items, as part of the 2008 team package, including leisure wear, jackets, pants and shorts, hoodies, t-shirts, shoes and luggage. Most of the pieces will be available for sale as replica wear both in Bay and Zellers stores, online at www.hbc.com, and at Canada House and the BC Pavilion during the Beijing 2008 Games.

About Hudson’s Bay Company:

Hbc is a division of Hudson's Bay Trading Company and Canada's largest diversified general merchandise retailer, operating The Bay -- a major department store, Zellers -- a mass merchandise format, Home Outfitters -- a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 580 retail outlets and nearly 60,000 associates in Canada, Hbc provides Canadians with stylish, quality merchandise at great value, through retail banners focused on exceptional customer service.

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For more information:

Patricia Pytel
Hbc Public Relations
Phone: 416-216-7375
Email: patricia.pytel@hbc.com

Canadian Athletes Unveil Official Parade Uniforms at

Canadian Athletes Unveil Official Parade Uniforms at

Internet Buzz Judges Canadian Uniforms ‘Best Dressed’

Toronto, Friday, August 8, 2008 – Canadian Olympians unveiled their official parade uniforms in the Parade of Nations at today’s Opening Ceremony in Beijing. The uniforms consist of a super lightweight athletic windbreaker featuring a Canada fusion print, coupled with an a-line skirt for women and club trouser for men.

“Hbc has a long history of supporting the Canadian Olympic Movement and athletes,” says Jeffrey Sherman, Hbc President and CEO. “We are proud to dress them for their debut at the Games and to financially support them in getting there.”

The pieces use a state-of-the-art "Sublimation" printing technique, a gradation of Maple Leafs layered over a graphic 8 all over pattern. Each windbreaker has a large Maple Leaf printed on the back body and “CANADA” bamboo-inspired script stacked vertically on the front as homage to Chinese calligraphy.

“Our athletes were thrilled with their uniforms during Outfitting this week and have received overwhelmingly positive feedback from other athletes in the Olympic village,” says Tu Ly, Hbc Olympic Apparel designer. “The Canadian team uniforms have already been rated as best-dressed by Internet bloggers in the days leading up to the Games.”

The designs for parade wear and the clothing designed for the medal podium are athlete-only pieces not available for sale to the public. The latest Olympic collection is a highly-styled fusion of Canadian and Chinese symbolism.“Canada” is proudly written in both English and Chinese and the Maple Leaf is used on select items. The primary colours for the collection are hometown red and white.

Hbc’s Olympic design team worked with high-performance athletes from across Canada to design the collection. The collection meets fashion and functional needs with clothing that incorporates performance fabrics that provide UV protection, four-way stretch, odour resistance, and wicking and cooling properties for ultimate comfort in Beijing’s expected hot conditions. The clothing is also eco-friendly, using materials such as bamboo, cotton blends, cacona and organic cotton.

Canada’s Olympic team members in Beijing each received 25 items as part of the 2008 package, including leisure wear, jackets, pants and shorts, hoodies, T-shirts, shoes and luggage. Most of the pieces will be available for sale as replica wear both in Bay and Zellers stores, online at www.hbc.com, and at Canada House and the BC Pavilion during the 2008 Olympic Games.

About Hudson’s Bay Company:

Hbc is a division of Hudson's Bay Trading Company and Canada's largest diversified general merchandise retailer, operating The Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 580 retail outlets and nearly 60,000 associates in Canada, Hbc provides Canadians with stylish, quality merchandise at great value, through retail banners focused on exceptional customer service.

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For more information:

Patricia Pytel
Hbc Public Relations
Phone: 416-216-7375
Mobile: 416-993-0533
Email: patricia.pytel@hbc.com

Hbc Appoints Bonnie Brooks to President and CEO of the Bay

Hbc Appoints Bonnie Brooks to President and CEO of the Bay

Toronto – August 5, 2008: Hudson's Bay Company (Hbc) President and CEO Jeffrey Sherman today announced the appointment of Canadian Bonnie Brooks as President and CEO of the Bay, the country’s oldest department store.Brooks brings extensive prestige brand and department store experience to her new role leading the 94-store Bay chain.

“Bonnie has spent more than 25 years building prestige retail formats around the world, like Holt Renfrew, Lane Crawford, Harvey Nichols, and leading designer brand stand-alone stores in Asia,” said Sherman. “Her retail acumen will assist her as she elevates the Bay to a new position within the Canadian retail landscape; one in which the Bay will be a premiere department store experience with better brands and service.”

Brooks, who will start in early September, was most recently President of the Lane Crawford Joyce Group based in Hong Kong.In this role, she oversaw all aspects of the Company which represents many of the world’s leading brands in over 500 locations in nine Asian countries; including the 158 year old Lane Crawford department stores, Joyce Boutiques, Pedder Group, and the LCJG Distribution Company, and more specifically, the expansion of these formats in Greater China and South East Asia.

In Canada, Ms. Brooks is best known for her roles at Holt Renfrew where she was Executive Vice President/General Merchandise Manager and Senior Vice President of Marketing.In these executive positions, she had complete responsibility for strategic planning, all marketing functions, all merchandise buying, designer brand acquisition, and more.She has also served as Editor-in-Chief of FLARE, Canada’s largest fashion and lifestyle magazine.

~@~

“The role to transform the Bay from its existing format to world class was too compelling to pass up..,” said Brooks.“Building exceptional retail destinations is not only my profession, it’s my passion. I look forward to working with Jeff and the leadership teams at the Bay and Hbc to acquire new prestige brands, many of whom I have had strong partnerships with for several years.This is an exciting time for the Bay and for me personally. It is a privilege and an honor to have an opportunity to grow this unique and culturally rich company with a new energy over the next few years.”

About Hudson’s Bay Company:

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For more information:

In Canada

Hillary Marshall

Hbc

O: (416) 861-6315

C: (416) 705-7302

Hillary.marshall@hbc.com

In United States:

Elyssa Dimont

Lividini, Weisenfeld Partners

(212) 252-8881

edimant@lwpco.com

Hbc Names Canadian Retail Veteran Mark Foote President & CEO of Zellers

Hbc Names Canadian Retail Veteran Mark Foote President & CEO of Zellers

Toronto – July 30, 2008: Jeffrey Sherman, Chief Executive Officer of Hudson’s Bay Company (Hbc), today announced the appointment of Canadian retail veteran Mark Foote as President and Chief Executive Officer of Zellers.In this role, Foote will bring his successful track record of building retail brands to every aspect of Zellers.

Foote, who will start in mid-August, was most recently President and Chief Merchandising Officer at Loblaw Companies.He oversaw procurement and merchandising functions for all lines of business, marketing, supply chain and information technology.

Foote is best known for his extensive career with Canadian Tire Corporation where he worked for more than 20 years, including five years as President, Canadian Tire Retail.During that time, he helped to build the Company’s brand recognition including the development and implementation of new store formats across Canada.Additionally, he led a major restructuring of the Company’s supply chain capabilities which improved merchandise in-stock and service levels across the chain.Mark’s leadership contributed to a significant improvement in same store sales and retail profitability.

“Mark’s DNA is coded with tremendous Canadian retail experience,” said Jeffrey Sherman, CEO, Hbc.“He is a seasoned merchant who has helped to grow some of Canada’s most beloved retail formats.Mark has first-hand experience working in almost every role within a large-scale retail organization.That depth of knowledge will be an asset to Hbc as we move forward with our plan to drive top line growth at Zellers and re-energize the brand.”

“I am thrilled to be joining Jeff, the leadership team and Zellers on this tremendous opportunity to reposition Zellers in the Canadian marketplace.Our focus will be on branded apparel, improved service along with the roll out of our new prototype stores” stated Foote.

About Hudson’s Bay Company:

Hbc is Canada's largest diversified general merchandise retailer, operating The Bay -- a major department store, Zellers -- a mass merchandise format, Home Outfitters -- a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 580 retail outlets and nearly 60,000 associates in Canada, Hbc provides Canadians with stylish, quality merchandise at great value, through retail banners focused on exceptional customer service.

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HUDSON’S BAY COMPANY WILL APPOINT RETAIL VETERAN JEFFREY SHERMAN TO LEAD HUDSON’S BAY COMPANY

HUDSON’S BAY COMPANY WILL APPOINT RETAIL VETERAN JEFFREY SHERMAN TO LEAD HUDSON’S BAY COMPANY

Retail experience at leading retailing icons Polo Ralph Lauren, The Limited and Bloomingdales/Federated Department Stores

Toronto, CANADA and New York, USA -- July 17, 2008: Richard Baker, Governor of Hudson’s Bay Company, announced today that Jeffrey Sherman will be appointed Chief Executive Officer of Hudson’s Bay Company.

Sherman joins Hbc from the Polo Ralph Lauren Corporation, where he held the position of President and Chief Operating Officer, Polo Retail Group. At Polo Retail Group Sherman was responsible for overseeing operations of the company’s global owned retail stores in the U.S., Europe and Asia, the global Polo outlet division, Rugby, Club Monaco and ralphlauren.com.

Previous experience also includes Chief Executive Officer of The Limited stores, the 360+ store heritage division of Limited Brands Inc. and President, Chief Operating Officer of Bloomingdales, Federated Department Stores. At Federated, Sherman had a 30-year career rising through the ranks to the Chief Executive Officer and Chairman, Federated Direct when he left to join The Limited.

“I am delighted to have someone with Jeff’s caliber lead our team at Hbc,” said Richard Baker, Governor of Hudson’s Bay Company. “His experience at Polo, Bloomingdales/Federated and The Limited is unparalleled in the industry and he will bring a wealth of retailing expertise to the Canadian retail marketplace.”

Sherman will be responsible for all of the Hbc banners in Canada: The Bay, Zellers, Home Outfitters and Fields.

“I am excited about the opportunity to work with Hbc's strong management team and grow the Hbc operations in Canada,” said Sherman. “The Hbc brand is a great Canadian icon and I am truly honoured to be leading this company.”

About Hudson’s Bay Company:

NRDC EQUITY PARTNERS ANNOUNCES THE ACQUISITION OF HUDSON’S BAY COMPANY

NRDC EQUITY PARTNERS ANNOUNCES THE ACQUISITION OF HUDSON’S BAY COMPANY

Combines Hudson’s Bay Company, Lord & Taylor and Creative Design Studios under The Hudson’s Bay Trading Company

Toronto, CANADA and NewYork, USA -- July 16, 2008: NRDC Equity Partners and True North Retail Investments, an affiliate of The InterTech Group, Inc. and the owner of Hudson’s Bay Company (Hbc), announced today the completion of a transaction in which NRDC Equity Partners acquired Hbc and consolidated its ownership of Lord & Taylor and Creative Design Studios (CDS) under a holding company called the Hudson’s Bay Trading Company (HBTC). Combined, these companies comprise more than US$8 billion in retail sales, 75,000 employees, and 55 million square feet of stores in the United States and Canada. Hudson’s Bay Company, established in 1670, is North America’s oldest continually operating company.

NRDC Equity Partners is investing US$500 million in new equity into the combined company. Richard Baker will serve as CEO of the Hudson’s Bay Trading Company and will become the 38th Governor of the Hudson’s Bay Company. NRDC has been a minority owner in Hbc in partnership with the Zucker Family and Baker has been a member of the board since 2006.

Richard Baker said, “By acquiring Hudson’s Bay Company along with previous acquisitions Lord & Taylor and Fortunoff, we will have an unprecedented opportunity to recreate the retail landscape in North America. Enormous potential exists by upgrading the offerings at both The Bay and Zellers and by bringing Lord & Taylor & CDS into the mix,” he added.

The strategy of the combined company is to create a greater focus on The Bay department store business in Canada with an emphasis on the customer by offering better brands and better service. In addition this acquisition will allow Canadian consumers to benefit from the following opportunities:

Lord & Taylor, an upscale specialty retailer in the U.S., will be in a position to launch 10 – 15 stores throughout Canada. Currently there is a gap in the Canadian retail landscape between The Bay department stores and Holt Renfrew. Lord & Taylor stores will be ideally positioned to fill this consumer demand and will be located in prime locations through existing Hbc real estate properties or within existing flagship Bay stores.

Zellers will see greater focus on branded apparel, improved customer service and a future roll out of new 125,000 square foot prototype stores.

Creative Design Studios, the design and manufacturing division, will expand its offerings and sell its branded collections throughout North America and internationally. CDS brands include Peter Som's eponymous collection as well as the Kate Hill and Context brands for women, and the Black Brown 1826 men's brand.

Fields, will continue to focus on delivering value-priced merchandise to Canadian consumers.

Home Outfitters, Canada’s fast growing home specialty store, will continue to offer customers unbeatable selection of brands and service in kitchen, bath and bed home furnishings.

Robert Johnston, President and CEO of Hbc and Executive Vice President and Chief Strategy Officer, The InterTech Group stated, “This transaction is a true win for all parties involved. The InterTech Group receives an excellent return on its investment, NRDC acquires an outstanding retailer with tremendous potential and the ability to leverage its brands and other properties into Canada, and Hbc employees will have the opportunity to build a dynamic new company.”

NRDC Equity Partners was founded by Bill Mack, Lee Neibart, and Robert and Richard Baker.

Robert Baker said, “The combined companies own a portfolio of trophy real estate assets that create spectacular opportunity for development around the existing retail operation.”

NRDC Equity Partners also announced the following executive appointments: Francis Casale will serve as Chief Financial Officer of HBTC; Donald Watros will serve as Chief Administration Officer of HBTC; and Brian Pall will serve as President of the HBTC Property Company.

NRDC Equity Partners was represented by Paul, Weiss, Rifkind, Wharton and Garrison, LLP as US legal counsel and Stikeman Elliott, LLP for Canadian counsel. Financo was the advisor for capital markets.

About Hudson’s Bay Company:

Hbc is Canada's largest diversified general merchandise retailer, operating in

department store (the Bay), mass merchandise (Zellers), specialty (Home Outfitters) and discount (Fields) formats. With a strong Canadian-based management team, more than 580 retail outlets and nearly 60,000 associates across Canada, Hbc provides Canadians with stylish, quality merchandise at great value, through retail banners focused on exceptional customer service.

About Lord & Taylor:

Lord & Taylor is an upscale specialty department store with 47 stores in 9 states and the District of Columbia. Lord & Taylor has built a reputation for attentive customer service and high quality merchandise focused on apparel and accessories for women, men, and children. Founded in 1826, Lord & Taylor is one of America’s oldest retailers with a legendary Fifth Avenue flagship. Jane Elfers serves as CEO of Lord & Taylor.

About Creative Design Studios:

Creative Design Studios was formed in October of 2007 as a stand-alone company with a mission to develop and manufacture designer-driven brands for regional department stores and to invest in great American design talent. CDS is the parent company of Peter Som, and brands including Kate Hill, Context, and Black Brown 1826. Susan Davidson serves as CEO of Creative Design Studios.

Hbc Contributes over $700K to the Canadian Breast Cancer Foundation

Hbc Contributes over $700K to the Canadian Breast Cancer Foundation

Toronto, ON: Monday June 23, 2008- Today Hudson’s Bay Company

(Hbc) presented a cheque for $700,000 to the Canadian Breast

Cancer Foundation from funds raised by last year’s Think Pink™

Campaign. The annual Think Pink™ campaign raises funds during

the month of October through the sale of various products in each

of the Bay, Zellers and Home Outfitters locations.

“We are very proud of the Think Pink campaign’s ongoing success, and the company’s

contributions to the Canadian Breast Cancer Foundation,” said Diane Gordon, Director

of Community Investment for Hbc. “We look forward to continuing our partnership with

the Foundation and the Think Pink™ campaign.”

This year Hbc is offering exclusive pink merchandise through its Bay, Zellers, and Home

Outfitters stores throughout Canada; net proceeds will go directly to support the

Canadian Brest Cancer Foundation. Hbc has engaged its vendors and developed their

own marquee items including the Think Pink™ Signature Throw available at the Bay,

and the Think Pink™ Apron from Home Outfitters.

“We are so thankful to Hbc for their continued support of the Foundation and the Think

Pink™ Campaign”, said Colleen Fleming, CEO, Central Office of the Canadian Breast

Cancer Foundation. “Companies like Hbc enable the Foundation to further its hopeful

mission of creating a future without breast cancer by supporting innovative and relevant

breast cancer research.Currently the Foundation is taking a leadership role in the

exciting area of primary prevention research, working to understand the causes of breast

cancer and how we can prevent or reduce the risk of developing breast cancer.Hbc

continues to be a true champion of the cause. “

The goal of the Think Pink™ program is to one day live in a world without breast cancer.

The funds raised work towards this goal by supporting breast cancer research, and

breast health education and awareness programs across the country. Think Pink™ and

the Canadian Breast Cancer Foundation believe in being breast aware and proactive in

our health. For more information, please visit www.cbcf.org.

The Hbc Foundation invests more than $10 million annually in communities across the

nation to improve the lives of Canadians and the future of the country. Managed by

Hudson's Bay Company's Community Investment team, the Hbc Foundation supports

committed partners that are delivering programs in the following areas: building healthy

families, creating strong communities and inspiring young Canadians.

Hbc is Canada's largest diversified general merchandise retailer, operating in

department store (the Bay), mass merchandise (Zellers), specialty (Home Outfitters and

Designer Depot) and discount (Fields) formats. With more than 580 retail outlets and

nearly 70,000 associates located in every province in Canada, Hbc provides Canadians

with stylish, quality merchandise at great value, through retail banners focused on

exceptional customer service. Hbc is a Canadian retail leader in corporate social

responsibility, and the fifth annual Hbc CSR report can be found at www.hbc.com.

Established in 1986, the Canadian Breast Cancer Foundation is the leading national

volunteer-based organization in Canada dedicated to creating a future without breast

cancer.Addressing the needs of Canadians from coast to coast, the Foundation has

Regional offices in British Columbia/Yukon Territory, Prairies/NWT, Ontario andAtlantic

Canada.To learn more visit www.cbcf.org.

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Hbc’s Fields Stores Grow to Nearly 200 by End of 2008: Additional Real Estate and Associates Required to Fuel Growth

Hbc’s Fields Stores Grow to Nearly 200 by End of 2008: Additional Real Estate and Associates Required to Fuel Growth

Hbc’s Greenest Zellers Receives Retail Council of Canada’s Retail Store Design Award

Hbc’s Greenest Zellers Receives Retail Council of Canada’s Retail Store Design Award

TORONTO, June 3, 2008 –Hbc’s new green Zellers store in Waterdown, Ontario received the Retail Council of Canada’s award for best retail store design during the annual Excellence in Retailing awards held in Toronto on Monday, June 2, 2008.

The Retail Store Design award is awarded to a company with a store that demonstrates an innovative, original and visually enticing layout and design. The store design should incorporate brand, strategic traffic flow, consumer demographics matched with needs, and more, into the layout. The store should also show optimum shopping experience has been achieved through the store design.

“One of Hbc’s core values is to reduce our footprint on the environment, and we’ve implemented these values at our new store in Waterdown,” said Nick Padovano, Senior Vice President of Stores and Operations, Hbc. “Not only is this store a showcase for our green initiatives, it also features our new prototype cosmetics, pharmacy, and grocery departments.”

Zellers, Waterdown opened on December 1st 2007, featuring a variety of progressive elements such as windmills, solar panels, energy recovery ventilators, and many more that significantly minimizes the store’s impact on the environment. The Waterdown location also benefits from eco-friendly initiatives, custom designed, color specific signage and photography aimed at making store navigation and searching for leading brands a more intuitive customer experience. The store features an updated, rustic take on the classic Zellers dinner, a neighbourhood market location with grocery items, and a new display concept that showcases jewelry and accessories together in an easy to browse format.

The RCC is a not-for profit, industry funded association that represents the retail industry throughout Canada. The RCC believes strongly in retailing in Canada and in doing so works with the Canadian government and many others to support and enhance the retailing industry throughout Canada. The RCC’s Excellence in Retailing Awards offer retail companies an opportunity to present their best work. These awards recognize the excellence of retailers in the industry while fostering a greater appreciation for the industry experts that help them along the way.

Hbc is Canada's largest diversified general merchandise retailer, operating in department store (the Bay); mass merchandise (Zellers), specialty (Home Outfitters) and discount (Fields) formats. With more than 600 retail locations and nearly 70,000 associates located in every province in Canada, Hbc provides Canadians with stylish, quality merchandise at great value, through retail banners focused on exceptional customer service. Hbc is a Canadian retail leader in corporate social responsibility, and the fifth annual Hbc CSR report can be found at www.hbc.com.

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Home Outfitters Opens New Store in Oakville, Ontario

Home Outfitters Opens New Store in Oakville, Ontario

- Grand opening event includes special appearances by House & Home’s

Oakville, ON, May 31st, 2008- Hudson's Bay Company (Hbc) opened its 61st Home Outfitters today in Oakville, Ontario.The store, which is more than 34,000 square feet, is located at 3465 Wyecroft Road and features a huge selection of home products, including Gluckstein Home, House & Home, Steven and Chris, Nautica, Cuisinart, KitchenAid, Calphalon, Simple Human, Nespresso, Dyson and more.

“Home Outfitters continues to be Canada’s first stop for the latest kitchen, bed and bath décor solutions, “ said Kerry Mader, Senior Vice President, Specialty, Hbc. “We are thrilled to have Lynda Reeves showcasing the latest styles for living, as well as style guru Lynn Spence with us to celebrate this opening.”

Design maven Lynda Reeves made a special in store appearance showcasing her newest product from the House & Home: Style for Living collection. Lynda was on hand to share her decorating tips and the latest style news.

Lynn Spence, a well-recognized TV personality from Cityline, also made a special appearance and shared her latest ideas for outdoor living solutions, summer dinner parties and table dressings.

In celebration of the store’s grand opening, a donation of $5,000 was made to the Halton Trauma Centre in Oakville. This agency was established in 1983 and provides clinical assessment and treatment services to children, adolescents and families affected by child abuse.

Hbc Offers Assistance to Eastern Canadians Dealing with Extreme Weather with $20,000 Donation to the Canadian Red Cross

Hbc Offers Assistance to Eastern Canadians Dealing with Extreme Weather with $20,000 Donation to the Canadian Red Cross

TORONTO, May 5th, 2008- Hudson’s Bay Company (Hbc) is donating $20,000 to the Canadian Red Cross to support relief and recovery efforts for the extreme flooding in New Brunswick. The Red Cross has launched an appeal to help people cope with the serious flooding along the St. John River.

Since late April, many Canadians in New Brunswick have been harshly affected by relentless flooding from the St. John River., Red Cross has helped provide essential services to those in need. Red Cross will continue to assist to 600 registered residents, as well as the 1,300 residents who live in the affected area.

“Like many Canadians, we at Hbc are overwhelmed by the devastation and realize the need for relief across communities affected in New Brunswick,” said Diane Gordon, Director, Hbc Community Investment. “This donation is a part of Hbc’s long and proud tradition of helping the Canadian Red Cross’ relief efforts and support to communities in need”.

More than 30 Red Cross personnel from all four Atlantic Provinces, along with vehicles and equipment, are already on duty in the Fredericton area. Additional teams are on standby to ramp up as needed. The funds raised will help the Red Cross to continually work with New Brunswick’s Emergency Measures Organization and Department of Social Development to assist flood evacuees.

"Hbc and Canadian Red Cross have a wonderful relationship; we know we can count on Hbc to help Canadians in times of need," said John Byrne, general manager for the Red Cross in Atlantic Canada. "On behalf of all those affected by the flooding who will receive our help because of this donation, I send my sincere thanks to Hbc for their swift and generous response."

Hbc is Canada's largest diversified general merchandise retailer, operating in department store (the Bay), mass merchandise (Zellers), specialty (Home Outfitters) and discount (Fields) formats. With more than 600 retail outlets and nearly 70,000 associates located in every province in Canada, Hbc provides Canadians with stylish, quality merchandise at great value, through retail banners focused on exceptional customer service. Hbc is a Canadian retail leader in corporate social responsibility, and the fourth annual Hbc CSR report can be found at www.hbc.com.

About the Canadian Red Cross:

The Canadian Red Cross is a member of the International Red Cross and Red Crescent Movement, which includes the International Federation of Red Cross and Red Crescent Societies, the International Committee of the Red Cross and 186 national Red Cross and Red Crescent Societies. Our mission is to improve the lives of vulnerable people by mobilizing the power of humanity in Canada and around the world.

Hbc Purchases Eco-Friendly, Canadian products

Hbc Purchases Eco-Friendly, Canadian products

The Global Group and Harkel Office Furniture will supply furniture

Toronto - May 2, 2008 - Hudson’s Bay Company (Hbc) today announced it has entered into a three year partnership with Canadian companies The Global Group and Harkel Office Furniture to furnish its newly redesigned head office in Brampton, Ontario, with eco-friendly products.

Hbc and The Global Group are Canada’s largest companies in their respective fields. Harkel Office Furniture has a 28 year history of providing superior service in this country. This partnership is one of the largest of its kind in the Canadian market place. This announcement helps mark Hbc’s 338^th anniversary.

“Hbc, The Global Group and Harkel Office share a mutual Canadian heritage, a long history of serving Canadians and a deep commitment to environmental responsibility,” said Robert Johnston, President and CEO, Hbc. “It is fitting that we partner with like-minded Canadian companies to undertake this project—a renovation that comes just in time for Hbc’s 338^th anniversary celebration.”

Through this partnership, The Global Group will manufacture eco-friendly furnishing for approximately 1200 new work units in Hbc’s Brampton office. Harkel Office Furniture will distribute and service the office furnishings. Harkel is expected to have all the furnishings installed at the Brampton office by the Winter 2009. The newly designed office will house Hbc’s buyers and retail operations personnel.

The primary products to be provided are manufactured out of recycled aluminum. These products will not get dumped in the landfill at the end of their lifespan. They are designed to be easily recycled to create new aluminum products.

“At The Global Group, we are constantly looking for new ways to reduce our environmental impact,” said Saul Feldberg, founder and Chairman of The Global Group. “Environmental responsibility is something we demand of ourselves and our suppliers. We are thrilled to be working with Hbc, a retail leader in Canada in environmental responsibility.”

“Harkel greatly appreciates the opportunity to partner with two great Canadian firms that believe strongly in environmental sustainability and the Canadian economy,” said Howard Klerer, Vice President of Sales at Harkel Office Furniture.

The partnership signifies Hbc’s ongoing commitment to social responsibility embodied in its Global Mind brand, which promotes social and environmental sustainability in its policies, processes and products.

“Partnering with The Global Group is another way that Hbc is making good on its determination to foster and enhance sustainable business practices throughout our organizations and in the Canadian marketplace,” said Johnston.

Hbc is Canada's largest diversified general merchandise retailer, operating in department store (the Bay), mass merchandise (Zellers), specialty (Home Outfitters and Designer Depot) and discount (Fields) formats. With more than 600 retail outlets and nearly 70,000 associates located in every province in Canada, Hbc provides Canadians with stylish, quality merchandise at great value, through retail banners focused on exceptional customer service. Hbc is a Canadian retail leader in corporate social responsibility, and the fourth annual Hbc CSR report can be found at www.hbc.com.

The Global Group's origins date back to 1966, when it was founded with the basic objective of manufacturing well-made office furniture at affordable prices. That mission continues today through a network of vertically integrated suppliers, manufacturers, marketers and distributors. Global offers a very broad range of office products and services designed to meet the needs of today's changing workplace. Our diverse workforce is made up of employees who come from many countries, and who take pride in making quality products that are sold throughout the world. For more information on Global Group’s Environmental Values, please visit http://www.globaltotaloffice.com

Providing seamless office solutions since 1979, Harkel offers best of brand office products and workspace design support that helps you visualize your office furniture investment. Harkel understands office spaces and its functions. By analyzing work patterns, ergonomic elements, the integration of technology and business culture, Harkel’s professionals deliver innovative office systems to help manage today’s evolving business environment. For more information, please visit www.harkeloffice.com

Hbc Kicks Off Countdown to Beijing 2008 Olympic Games with Launch of Bold Team Canada Gear and $600,000 Donation to Athletes

Hbc Kicks Off Countdown to Beijing 2008 Olympic Games with Launch of Bold Team Canada Gear and $600,000 Donation to Athletes

- Canada’s first Eco-friendly athlete uniforms made with materials such as bamboo and organic cotton –

Toronto, ON, April 30, 2008 – Hudson’s Bay Company today unveiled the highly anticipated clothing collection that Canadian athletes will wear at the Beijing 2008 Olympic Games. The collection is eco-friendly and was designed with athletes’ input to ensure the Canadian team has ideal clothing to excel in Beijing’s hot summer temperatures. The replica wear is being launched in Bay and Zellers stores across Canada, as well as online at www.hbc.com.

The Company also announced donations of $300,000 to the Own the Podium 2010 initiative to benefit Canada’s winter sports system, and $300,000 to the Road to Excellence program to benefit Canada’s summer sport system. Both are part of the Canadian Olympic Foundation’s action plan to create world-class programs, policies and financing that will help to place Canada amongst the top nations at future Olympic and Paralympic Games.

“Hbc has a proud history of supporting Canadian athletes as they train and compete at the Olympic and Paralympic Games,” said Rob Johnston, President, Hbc. “It is with great pleasure that we once again show our pride by outfitting the Canadian Olympic team, as well as providing financial support, in their quest for gold at the Beijing 2008 Olympic Games.”

“The Canadian team is well known for its Olympic clothing and we are confident that the stylish and functional uniforms that Hbc has created for the team in Beijing will be worn with pride by athletes and sought after by the public,” said Chris Rudge, CEO of the Canadian Olympic Committee.“I also want to recognize Hbc’s generous donation to the Own the Podium 2010 and Road to Excellence programs as well as their ongoing support of Canadian athletes.”

The latest Olympic collection is a highly-styled fusion of Canadian and Chinese symbolism.‘Canada’ is proudly written in both English and Chinese and the maple leaf is used on select items. The primary colours for the collection are red and white, with further colour inspiration coming from the five elements of Chinese astrology: Earth, Wood, Fire, Water and Metal. Chinese symbolism is used in the form of the lucky number eight, both as a numeral and an octagon.

Hbc’s Olympic design team worked with Canadian Olympic athletes from across the country to design the collection. Over 50 former and current summer Olympians participated in focus groups in Vancouver, Calgary, Toronto and Montreal and provided valuable feedback and suggestions that contributed to the goal of creating a team

-more-

uniform package that exceeds the athletes’ fashion and functional needs.Many athletes were unprepared for the heat they experienced in Athens and asked that clothing be appropriate for the expected high temperatures in Beijing. In response, the clothing incorporates performance fabrics that provide UV protection, four way stretch, odor resistance, and wicking and cooling properties for ultimate comfort. The clothing is also eco-friendly, using materials such as bamboo, cotton blends, cacona and organic cotton.Most of the pieces will be available for sale as replica wear both in Bay and Zellers stores, online at www.hbc.com, at Canada House and the BC Pavilion during the Olympic Games in Beijing.

The collection includes special ‘team-only’ pieces that will not be for sale to the public.These include the opening ceremony outfit and the podium jacket.The designs for parade wear -- the clothing worn in the Opening Ceremony -- and the clothing designed for the medal podium will only be unveiled at the 2008 Olympic Games. Canada’s Olympic team members in Beijing will each receive 25 items, as part of the 2008 Team package, including leisure wear, jackets, pants and shorts, hoodies, t-shirts, shoes and luggage.

“I’m happy that Hbc took the time to consult with athletes on the design of the team uniforms and has created cool, eco-friendly outfits that will meet our needs in Beijing yetclearly identify us as Canadian,” said rhythmic gymnast Alexandra Orlando of Toronto, who has already qualified for the Beijing 2008 Olympic Games.

Hbc is the Official Clothing and Luggage Supplier to the Canadian Olympic team and the Official Department Store Partner and General Merchandise Retailer in Canada until 2012.The Hbc Foundation has also committed to raising $20 million dollars through 2012 to help fund our athletes, their training facilities and their national sports organizations. To date, the Company has already raised nearly $6 million toward its goal. Funds are raised on Canada Day at the Hbc Run for Canada in communities across the country and an annual charity golf tournament.

The Canadian Olympic Committee (COC) is a national, private, not-for-profit organization committed to sport excellence. It is responsible for all aspects of Canada's involvement in the Olympic movement, including Canada's participation in the Olympic and Pan American Games and a wide variety of programs that promote the Olympic movement in Canada through cultural and educational means. For more information, see the COC website: www.olympic.ca.

Hbc is Canada's largest diversified general merchandise retailer, operating in department store (the Bay), mass merchandise (Zellers), specialty (Home Outfitters) and discount (Fields) formats. With more than 600 retail outlets and nearly 70,000 associates located in every province in Canada, Hbc provides Canadians with stylish, quality merchandise at great value, through retail banners focused on exceptional customer service. Hbc is a Canadian retail leader in corporate social responsibility, and the fifth annual Hbc CSR report can be found at www.hbc.com.

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Apparel Images available at:

http://www.hbc.com/hbc/mediacentre/gallery/default.asp?intCategoryId=8

Hbc Removes All Bisphenol-A (BPA) Baby Products and Announces Additional BPA-Free Products to Arrive in Bay and Zellers Stores

Hbc Removes All Bisphenol-A (BPA) Baby Products and Announces Additional BPA-Free Products to Arrive in Bay and Zellers Stores

TORONTO, ON - April 16, 2008 - Hudson’s Bay Company (Hbc) has announced that it will act immediately to remove all BPA baby product from its 94 Bay stores and 280 Zellers stores as a result of the pending announcement by Health Canada that bisphenol A (BPA) is a ‘dangerous substance’.

“We take product safety issues very seriously,” said Robert Johnston, President and CEO, Hbc.“We are taking immediate action to remove the product and offer only BPA-free baby products in our stores.”

Maintaining a supply of safe baby products is essential for consumers, and Hbc has taken steps to ensure that necessary baby products are available in its stores.As a result, the Company has secured more than 55,000 units of Glass Baby Bottles for its stores and has acquired additional BPA-free product, including glass and polypropylene baby bottles, bottle liners, nipples, bottle inserts and drinking cups.Hbc currently carries name brand glass bottles from Evenflo, Dr. Brown’s and Chicco in various sizes that range in price from $3.29 to $9.97, as well as BPA-free plastic bottles by “NUBY”.

Hbc is Canada's largest diversified general merchandise retailer, operating in department store (the Bay), mass merchandise (Zellers), specialty (Home Outfitters) and discount (Fields) formats. With more than 600 retail locations and nearly 70,000 associates located in every province in Canada, Hbc provides Canadians with stylish, quality merchandise at great value, through retail banners focused on exceptional customer service. Hbc is a Canadian retail leader in corporate social responsibility, and the fifth annual Hbc CSR report can be found at www.hbc.com.

HBC Announces Passing of Jerry Zucker

HBC Announces Passing of Jerry Zucker

Saturday, April 12, 2008, Toronto/Ontario - The Board of Directors of Hudson’s Bay Company (HBC) is saddened to announce the passing, earlier today, of its Governor and Chief Executive Officer (CEO) Jerry Zucker after a battle with cancer.Mr. Zucker is survived by his wife Anita Zucker, children Jonathan Zucker, Andrea Muzin, and Jeffrey Zucker, and by grandchildren Stella Muzin and Jeremy Zucker.

Effective immediately, Anita Zucker will become Governor of HBC, making her the first woman to hold that position in the Company’s 338-year history.Current HBC Deputy Governor and President Rob Johnston will become CEO.The Board of Directors and executive teams remain otherwise unchanged.

Mr. Zucker was a distinguished scientist, prolific inventor, and visionary business leader who founded The InterTech Group, today one the largest privately held corporations in the United States.In 2006, he acquired the Hudson’s Bay Company, the oldest commercial corporation in North America.Together with his wife, Anita, he is renowned in South Carolina and beyond for his philanthropic and community endeavors.

“While we grieve this tragic loss, the Zucker family is committed to the continued success and growth of Hudson’s Bay Company and its related entities,” said newly appointed Hbc Governor Anita Zucker.“We are confident in our stellar management team, led by Rob Johnston, and our dedicated associates, and I look forward to working closely with them to continue bringing innovation and quality to the Canadian consumer.”

HBC Deputy Governor, President and CEO Rob Johnston stated, “Our thoughts and prayers go out to the Zucker family in their time of mourning.The best tribute we can give to Jerry is to continue his vision for the long-term success of HBC.Anita has been a trailblazer in the business and philanthropic communities for over 30 years, and it is therefore befitting that she be the first woman Governor of HBC.I appreciate the Zucker family’s confidence in our management team, and in me personally, and I know that together we will continue to guide this historic company in a way that will make Canadians proud.”

Hbc is Canada's largest diversified general merchandise retailer, operating in department store (the Bay), mass merchandise (Zellers), specialty (Home Outfitters) and discount (Fields) formats. With more than 600 retail outlets and nearly 70,000 associates located in every province in Canada, Hbc provides Canadians with stylish, quality merchandise at great value, through retail banners focused on exceptional customer service. Hbc is a Canadian retail leader in corporate social responsibility, and the fifth annual Hbc CSR report can be found at www.hbc.com.

600 Plus Hbc Stores Join Earth Hour Movement by Turning Off Lights on March 29th

600 Plus Hbc Stores Join Earth Hour Movement by Turning Off Lights on March 29th

- Stores will reduce or turn off lighting at 8:00 p.m. Local Time -

Toronto, ON – March 29, 2008 – More than 600 Hudson's Bay Company (Hbc) stores, including the Bay, Zellers, Home Outfitters and Fields, will participate in Earth Hour 2008, a global environmental sustainability movement to raise awareness about global warming.

Hbc stores from coast to coast will turn off or reduce all lighting for one hour starting at 8 p.m. on March 29, 2008.

All external signage and perimeter lighting will be turned off
Store lighting will be reduced within the limits of customer and associate safety
During this hour, shoppers will be alerted to the Earth Hour movement by public address system announcements

Hbc is a retail leader in environmental sustainability with unique corporate and store initiatives including:

Zero waste - Hbc’s corporate head office located in downtown Toronto is the first office tower in Canada to achieve the ‘zero waste’ designation.

Recycling at store level - In 2006, Zellers and Bay stores recycled 606 kg (1,333 lb) of rechargeable batteries and cell phones.

Eco-friendly products such as Truly Ultra Cold Water Laundry Detergent, ENERGY STAR qualified appliances and 100 per cent Organic Cotton house wares and apparel are available at the Bay and Zellers.

Hbc is Canada's largest diversified general merchandise retailer, operating in department store (the Bay), mass merchandise (Zellers), specialty (Home Outfitters and Designer Depot) and discount (Fields) formats. With more than 580 retail locations and nearly 70,000 associates located in every province in Canada, Hbc provides Canadians with stylish, quality merchandise at great value, through retail banners focused on exceptional customer service. Hbc is a Canadian retail leader in corporate social responsibility, and the fifth annual Hbc CSR report can be found at www.hbc.com.