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Creating Strong Communities
Canadian Women’s Foundation (CWF)
Hbc continues to be a strong supporter of the Canadian Women’s Foundation and its programs aimed at ending violence
against women, moving low-income women out of poverty, and building strong, resilient girls. A partner since 2001,
Hbc has donated $1.3 million in cash and in-kind gifts to support the CWF’s “Violence Prevention Fund”. Each Bay,
Zellers and Home Outfitters store is also partnered with a shelter in its community. Over the holidays, store associates
banned together to donate more than $220,000 in Hbc gift cards to shelters in need. Shelters also received over
$260,000 to celebrate Mother’s Day, while Bay stores held a Mother’s Day cosmetics gala to raise an additional $52,000.
Giving Day
On November 2, 2008, Bay stores across Canada held the Giving Day, a one day shopping event designed to help schools
and community groups raise much needed funds.
Over 1,000 organizations participated in the campaign, by ordering Giving Day tickets, free of charge, to sell to
their donors, partners and special friends. Tickets were sold for $5 each and groups were able to keep 100% of the
resulting proceeds. On event day, ticket holders were then treated to 15% off most purchases in store, as well as
entry into an exclusive contest.
The second annual Giving Day was a resounding success! Together, organizations were able to raise over $330,000
to support their important work. Tickets for the Giving Day were also sold in Bay stores the week leading up to the
event, raising over $105,000 to support the work of the Hbc Foundation.
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