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Building Healthy Families
Canadian Breast Cancer Foundation (CBCF)
For the fifth straight year, Hudson’s Bay Company has supported the Think Pink™ program by selling
‘pink’ inspired product in its family of stores during Breast Cancer Awareness Month in October. In 2008,
the Company donated $602,000 to the Canadian Breast Cancer Foundation, and our customers donated over $118,000
worth of Hbc Rewards Points for a total of $720,000. In addition, all Hudson’s Bay Company stores and Hbc.com
sold a selection of pink products, which included marquee items such as a pink oven mitts (Home Outfitters),
Think Pink™ umbrella (the Bay) and a Think Pink™ votive candle (Zellers), raising over $133,000.
During Breast Cancer Awareness Month the Bay partnered with Kruger Products to feature their collection of dresses
made from Cashmere Bathroom Tissue. The dresses were designed and constructed from some of Canada’s premier fashion
designers. Dresses were featured in the Bay Queen Street & Montreal Downtown street front windows.
Canadian Centre for Abuse Awareness (CCAA)
For the second year in a row, Hbc was proud to direct funds to the CCAA for “Bear Hugs”, a program aimed at providing
blankets and bears to abused and neglected children in times of distress. Funds were raised by the sale of hoodies and
pajamas in Bay and Zellers stores across Canada. The sales campaign raised more than $63,000, a 21% increase over 2007!
Hbc also donated $20,000 from proceeds raised through its annual Golf Tournament & Spa.
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