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Inspiring Canadians
Supporting Canadian Athletes
Hudson’s Bay Company continued its efforts to support Canadian athletes in 2008 with a donation of $2.9 million.
These funds were directed to athletic organizations such as Own the Podium, to elite training facilities across Canada
and to 200 athletes, who received individual bursaries of $5,000 each. This donation is part of the Company’s ongoing
commitment to Canada’s athletes. To date Hudson’s Bay Company has donated $8.7 million and has proudly supported 446 Canadian athletes.
Funding Breakdown
- $1 million handed out to Canadian athletes
- $300,000 to Own the Podium, an initiative supporting athletes training for the Olympic Winter Games
- $300,000 to Road to Excellence, an initiative supporting athletes training for the Summer Olympic Games
- $300,000 to the Canadian Paralympic Foundation
- $400,000 to the Commonwealth Games, Canada
- $300,000 to the Pacific Institute for Sports Excellence training centre (Victoria)
- $50,000 to Canadian Sport Centre Ontario
- $50,000 to Canadian Sport Centre Manitoba
- $50,000 to Canadian Sport Centre Saskatchewan
- $50,000 to Canadian Sport Centre Calgary
- $50,000 to Canadian Sport Centre Atlantic
- $50,000 to Centre National Multisport (Montreal)
Hbc Run for Canada – $2 million
In 2008, Hudson’s Bay Company hosted the Hbc Run for Canada; a 10k run, 3k walk and a 1k kids’ run on Canada Day.
The event draws everyone from competitive runners to families looking to spend the day with some of Canada’s top
athletes.
In addition to raising funds through event registration and pledge sheets, our stores
raised money through local fundraisers. Stores also invited Hbc-supported athletes (those receiving $5,000 bursaries)
to make more than 192 appearances, so that customers could interact with them and learn more about their sports.
The Hbc Run for Canada program also raised funds for athletes through the sale of specially branded wristbands and
paper cut-out maple leafs that were sold at checkout stations in all stores. The sales revenue from the wristbands and cut-outs totaled over $1 million.
Hudson’s Bay Company Golf Tournament and Spa for Canadian Athletes – $500,000
On June 4th 2008, over 1000 Hudson’s Bay Company senior executives, suppliers, vendors, volunteers and athletes raised
$500,000 by participating in Hudson’s Bay Company’s Annual Golf Tournament and Spa in support of athletes. The event
took place at five ClubLink courses located west of Toronto. With 2008 being an Olympic year the tournament was presented
with an Asian flair in celebration of the Beijing Summer Games.
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