Partners and Support
National Partners in 2006
Imagine Canada’s Corporate Leadership Challenge
For many years, Hbc has been an Imagine Caring Company through an annual donation of more than one percent of our pre tax profit to organizations across Canada.
Great things for Canadian Athletes
The Hbc Foundation is a leading supporter of Canadian amateur athletes. Our goal is to raise $20 million by 2010 to help our athletes be their best when they compete on the world stage. The Hbc Foundation will grant a $5,000 annual bursary to 200 of our most promising young athletes set to compete at the Olympic, Paralympics and Commonwealth games. Remaining proceeds will be invested in Canada’s multi Sport organizations and national training centres. Funds will be raised through a number of in store promotions and national events such as the Hbc Run for Canada.
   
www.paralympic.ca
www.vancouver2010.com
www.olympic.ca
www.commonwealthgames.ca
Canadian Breast Cancer Foundation (CBCF)
Established in 1986, the Canadian Breast Cancer Foundation is the leading national volunteer-based organization in Canada dedicated to the fight against breast cancer. The Foundation works collaboratively to fund, support and advocate for:
- relevant and innovative research
- meaningful education and awareness programs
- early diagnosis and effective treatment
- positive quality of life for those living with breast cancer
As Canada’s national retail leader in corporate social responsibility and community investment, Hbc supports the Canadian Breast Cancer Foundation each October, with its integrated Think Pink™ program.
Once again, in 2006, Hbc proudly developed the Think Pink™ marketing programs for its Bay, Zellers and Home Outfitters stores that resulted in a record contribution to the Foundation of over $400,000. Hbc customers were able to donate their Hbc Reward Points to the Foundation, or purchase a special edition pink Hbc heritage blanket or the signature Think Pink™ reversible toque. The Hbc Think Pink™ boutiques not only featured Hbc signature products, but they also showcased pink product from Hbc’s vendors and corporate partners aligned with the Foundation helping ensure the greatest possible awareness for Breast Cancer Awareness Month.
Hbc continues to commit resources to ensure that future Think Pink™ programs grow and raise much needed funds for breast cancer research programs supported by CBCF.
In addition, Hbc Reward Points donated by customers in the province of Quebec benefit the Quebec Breast Cancer Foundation.
For more information on the Foundation please visit www.cbcf.org
Canadian Cystic Fibrosis Foundation (CCFF)
Cystic Fibrosis (CF) is the most common, fatal lung disease affecting young Canadians. CF is a multi-organ disease affecting primarily the lungs and digestive system.
The Canadian Cystic Fibrosis Foundation works to provide hope and longer, healthier lives for children through its research and clinical programs. If we all work together, we can help them find a cure or an effective control for this devastating disease.
For more than 20 years, Hbc's partnership with the Canadian Cystic Fibrosis Foundation has been a driving force engaging our associates to raise approximately $25 million to support the Foundation's world class research and care programs. Since 1961, when the Foundation first began its research and clinical care program, the median survival age of CF individuals rose from 4 years old during that period to the late 30’s of today.
We are proud to be making a difference in the lives of Canadian families living with this devastating disease. In light of this, the Hbc Foundation will continue to support the Foundation as one of our national charitable partners through the Shinerama campaign, the Great Strides(tm) walk, fundraising sales, and various other initiatives. The Hbc has made a commitment to the Canadian Cystic Fibrosis Foundation and will remain one of their largest corporate supporters.
www.cysticfibrosis.ca
Canadian Red Cross
Hbc is proud to support the Canadian Red Cross Babysitting program, a course designed to give youth aged 12-18 a strong foundation of first aid, caring and parenting skills. Since 2004, Hbc has sponsored and helped to raise awareness of this course by providing information in its Zellers stores.
In addition, annually, Hbc sponsors the Canadian Red Cross Babysitter Hero Award. This award recognizes young people who put their babysitting training to work and demonstrate an outstanding commitment to protecting children. Youth, parents or babysitting clients can enter the competition on-line at www.redcross.ca. Up to 10 winners are selected from across Canada each year, and are awarded a $500 Hbc Gift Card and citation from the Canadian Red Cross.
Hbc is also committed to supporting the Canadian Red Cross Disaster Relief Efforts. In times of need, Hbc stores, Canada-wide, quickly establish a Donate your Hbc Rewards Points program where customer and associates can transfer points to raise funds. Relief Campaigns most recently supported include:
- Middle East Crisis - $45,000
- Tsunami Relief Efforts - $500,000
- Hurricane Katrina - $167,600
- Western Canada Floods - $25,500
To learn more about the Canadian Red Cross and its programs, visit www.redcross.ca
Canadian Women’s Foundation
The Canadian Women’s Foundation (CWF) is Canada’s first and only national public foundation dedicated to improving the lives of women and girls through economic and social change.
Domestic violence is a leading cause of injury to women in Canada. With help from the Hbc Foundation, the Canadian Women's Foundation has provided grants to over 570 charitable organizations, such as shelters and sexual assault centres. To learn more about the CWF’s important programs, visit www.cdnwomen.org.
Hbc’s partnership with the CWF has two components:
- National: Hbc has established the “Hbc Violence Prevention Fund” at the Canadian Women’s Foundation. Since 2001, Hbc has donated more than $1.2 million to support violence prevention work across the country. The money has been used to make grants to local shelters for abused women, sexual assault centres, and other organizations working to prevent violence.
Hbc is also proud to provide the CWF with translation for its quarterly newsletter.
- Community Donation: Hbc has worked closely with the Canadian Women’s Foundation to match each Bay, Zellers and Home Outfitters store with a women’s shelter in its community. In 2006, Hbc stores donated over $228,000 to shelters from coast to coast, and provided over $207,000 in Hbc gift cards. Stores are also encouraged to get to know their local women’s shelter to provide meeting space, or other opportunities for the shelter to fundraise or raise awareness of its services on-site.
Kids that Click
Safe Kids Canada and Hbc are working together to provide the Kids that Click program to help parents and caregivers buy and use car seats and booster seats safely. Car crashes kill more Canadian children than any other cause of injury. The good news is that car seats and booster seats help protect against serious injuries and death by up to 70 per cent.
Launched nationally, on April 12, 2005, the Kids that Click program provides education materials at the point of purchase in Zellers and Bay stores, and from Safe Kids Canada, to help parents select the right kind of seat for their children. Choosing the right stage of car seat and using it correctly can be a challenging task. One of the goal’s of this program is to make the decision process easier when it is needed most – right in the store.
Through this partnership, the Kids that Click program will provide parents with educational brochures, as well as in-store assistance to retail associates who have fundamental knowledge of child passenger safety. A DVD demonstrating correct use of car seats, booster seats, and seat belts will be available in 2007. In addition, parents and caregivers can submit their questions about child passenger safety to Safe Kids Canada at 1-888-SAFE-TIPS and at: www.safekidscanada.ca
Look Good Feel Better
Look Good Feel Better is a national non-profit program committed to helping women manage the appearance related effects of cancer and its treatment. By taking control of how they look, using cosmetics and hair alternatives, women with cancer can strengthen the positive attitude that is so important in cancer treatment – and feel better about themselves.
The cornerstone of the program is the free 2-hour workshop where women learn make-up tips and hair alternatives and go home with a complimentary kit of cosmetics and personal care products. Offered in 100 hospital and cancer care facilities, the hands-on, step-by-step workshop is led by industry trained cosmeticians and hair alternatives specialists. Hbc supports the LGFB program by fundraising through in-store cosmetic galas and as a lead sponsor of the annual LGFB Gala Fundraising Event. For more information please visit www.lgfb.ca
National Historica Fairs
The Historica Fairs is a program designed to encourage students from grade four to nine to explore Canadian heritage in a dynamic, hands-on learning environment. As a sponsor of the provincial and national fairs, Hbc provides in-kind donations and presents winners of the Hbc Explorers Award with prizing.
Canada Day Poster Challenge
Hbc is a national prize sponsor of the Canada Day Poster Challenge, a program run by the Minister of Canadian Heritage and Status of Women to encourage students age 18 and under to design a poster that illustrates what Canada means to them. Semi-finalists are selected from each province and then the Grand Prize winner is flown to Ottawa, Ontario to be presented with a special award on Parliament Hill on Canada Day.
Fashion Cares
Fashion Cares is an annual gala in support of the AIDS Committee of Toronto (ACT), a community-based, charitable organization that provides support, HIV prevention and education services for people living with and at risk for HIV/AIDS.
For 13 years, Hbc, under the Bay brand, has been a proud Presenting Sponsor of Fashion Cares. To this end, annually, Hbc provides monetary, marketing and volunteer support, plus over $100,000 worth of product for sale in the boutique. To learn more about Fashion Cares, visit www.fashioncares.com.
The United Way – Centraide Movement
The Movement is made up of 123 volunteer-based United Ways – Centraides (UWs-Cs) located in ten provinces and two territories and a national organization, United Way of Canada - Centraide Canada. Its mission is “to improve lives and build community by engaging individuals and mobilizing collective action”.
Next to governments, the UW-C Movement is the largest funder of the voluntary sector and social services in Canada. Each year, UWs-Cs raise upwards of $440 million, the vast majority of which is reinvested in local communities to support programs and services directed at improving the social conditions of Canadians. Hbc is proud to support the United Way with much needed funding within their local chapters. For more information please visit www.unitedway.ca
Localized Partners & Events in 2006
Each year, Hbc and its stores raise thousands of dollars to support local community charities. Below is just a snapshot of the events and charities we supported from coast to coast. For a more detailed list of what organizations we support in your community drag your arrow across our map. ( Map to be inserted here)
William Osler Hospital Foundation - $500,000
In our continuous efforts to build strong relationships within our local communities, Hbc is proud to support the William Olser Foundation with a commitment to fundraise $500,000 over a 5 year time frame. Through this commitment Hbc will have an exciting opportunity to name the Bovaird Maternal Newborn Services Reception, Registration Triage area of the Hospital.
BC “Gift of Life” Calendar Sales - $27,500
Bay, Zellers and Home Outfitter stores across British Columbia’s Lower Mainland and Vancouver Island, teamed up to sell ‘Gift of Life’ calendars for charity. Proceeds from the calendars supported the Recurrent Pregnancy Loss Program and Neonatal Intensive Care Unit at BC Women’s Hospital and Health Care Foundation.
Jeans Day - $8,000
Bay stores in British Columbia sold “Jeans Day” lapel pins and buttons in support of the BC Children’s Hospital Foundation.
Right Stuff Lottery - $32,000
Clinique Counters in Bay stores throughout British Columbia sold lottery tickets to support the BC Association for Community Living.
Telemiracle - $17,200
Saskatchewan Zellers stores joined in a province wide telethon to support people with special needs. Customers were able to purchase $1 Telemiracle Cut-Outs.
Kinsmen Dream Home - $164,000
Three Zellers locations in Thunder Bay, Ontario teamed up to sell tickets for the Fort City Kinsmen Dream Home Lottery. All the proceeds went to support George Jeffries Children’s Treatment Centre, the local chapter of the Canadian Cystic Fibrosis Foundation, as well as other local charities.
La Grande Guignolee des Media - $163,932.65
Associates from Bay, Zellers and Home Outfitters locations in Quebec collected food donations, sold charity Cut-Outs, invited customers to donate their Hbc Rewards Points, held numerous in-store fundraisers and even canvassed on the streets to help those less fortunate in the Province.
Christmas Daddies - $108,000
Bay, Zellers and Home Outfitters stores in Nova Scotia and New Brunswick joined broadcaster CTV to raise funds for Christmas Daddies, a charity supporting underprivileged children during the holiday season.
Harbour Lights - $9,000
Through the sale of Cut-Outs and raffle tickets, Zellers stores in St. John’s were able to raise money for the St. John’s School Lunch Association.
Firefighter Calendar Sales - $174,000
Numerous Hbc stores across Ontario partnered with local charities to sell calendars in 2006. In Brampton, Ontario, Bay stores raised over $4,000 for local firefighters; while in Toronto and the surrounding area, Bay, Zellers, Home Outfitters and Hbc.com associates teamed up to raised close to $170,000 for the Princess Margaret Hospital Foundation.
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