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Hbc Merchandising Strategy
Hbc is a Canadian retail organization comprised of highly focused retail formats positioned to deliver a continuum of product and services to Canadian families.
Our mission is to build the right assortments for Hbc banners, engage vendors in profitable relationships and ensure the efficient flow of merchandise through our supply chain.
Hbc Customer
We strive to serve all Canadians, however we have a particular focus on growing our penetration in households with kids. Households with children drive 65 percent of retail spending in Canada and women are responsible for 85 percent of spending.
Hbc’s Four Famous Businesses
We have identified four famous business areas which are important to our target customers and guide their shopping expeditions. Taken together, these businesses represent a lifestyle view of our customer. By winning in these areas, we will become the preferred choice rather than an alternative to competitors.
- Women’s Wardrobe
Apparel, intimates, accessories and footwear
- Kid’s World
Baby world (apparel, haba, toys, furniture) and Tween world (apparel, entertainment, gaming, video, music)
- Home Décor
Kitchen, bedroom, bathroom, family room, outdoor living
- Wellness
Health, beauty, fitness, services
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