Hudson’s Bay Foundation Donates $100,000 to Canadian Red Cross to Support Ukraine Humanitarian Crisis

Hudson’s Bay Foundation Will Also Match Customer Support Through ‘Donate Your Points’ Campaign

TORONTO, ON — Today, Hudson’s Bay Foundation announces a $100,000 donation to the Canadian Red Cross’ Ukraine Humanitarian Crisis Appeal to provide crucial support to those impacted by the crisis in Ukraine. Hudson’s Bay Foundation is also encouraging Canadians to donate their Hudson’s Bay Rewards Points in-store and online from now until March 31, 2022, which will be converted into cash and donated to the Canadian Red Cross in its effort to provide urgent aid to impacted communities. The Foundation will match these donations, up to an additional $100,000.

“The crisis in Ukraine continues to have devastating impacts on its communities, and we want to contribute to the support that the people of Ukraine and their families urgently need during this difficult time,” said Iain Nairn, President and CEO, The Bay.”

In addition to supporting Canadian Red Cross, The Bay has pulled from its site and stores all product that is made in Russia or Belarus. Overall, more than 200 items were removed from sale on, its Marketplace, and from stores.

Money raised by the Ukraine Humanitarian Crisis Appeal will allow the Canadian Red Cross to send personnel, equipment and funds to support the Red Cross Red Crescent Movement response in Ukraine and surrounding countries, including support to those displaced. To donate Hudson’s Bay Reward Points, please visit and click “Donate Your Points”, or in store. Donations can also be made directly to the Red Cross by visiting


Hudson’s Bay Foundation is a registered charity, working to address racial inequality by investing in education, employment and empowerment opportunities for Indigenous Peoples, Black People and People of Colour. In 2021, Hudson’s Bay Foundation launched the Hudson’s Bay Charter for Change, committing $30 million over 10 years to accelerate racial equity in communities across Canada. By partnering with organizations doing critical work under its three pillars, Hudson's Bay Foundation provides funding for programs and initiatives driving meaningful and sustainable change.


Through a digital-first, purpose-driven lens, The Bay helps Canadians live their best style of life. The Bay operates, one of the largest premium life & style digital platforms in Canada featuring Marketplace, with a seamless connection to a network of 85 Hudson's Bay stores. The Bay has established a reputation for quality and style through an unrivaled assortment of products and categories including fashion, home, beauty, food concepts and more. Follow us on our social media channels: Instagram, Facebook, Twitter, TikTok.

The Bay and Hudson’s Bay operate under the HBC brand portfolio. Founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.


Tiffany Bourré
DVP, Communications & PR

Jessie Reed
Specialist, Corporate Communications