Hudson’s Bay Foundation Raises More Than $1 Million in Support of Hudson’s Bay Charter for Change at Inaugural Fundraising Event

Event raises crucial funds to drive racial equity in Canada

(TORONTO, ON) — Yesterday evening, Hudson's Bay Foundation hosted Evening for Change Presented by Cadillac Fairview, its first-ever fundraising event in support of Hudson’s Bay Charter for Change. The virtual event brought together vendors, charitable partners, artists, and influential Canadians to raise more than $1 million for Hudson’s Bay Charter for Change—the foundation’s social impact platform to accelerate racial equity for Indigenous Peoples, Black People and People of Colour across Canada. The evening kicked off with an incredible performance from the award-winning music duo Twin Flames and a cocktail-making lesson with renowned mixologist Trevor Burnett, followed by inspirational stories from Hudson’s Bay Foundation’s charitable partner, Indspire.

“I am so proud of and inspired by the incredible work that Hudson’s Bay Foundation continues to do in its mission to create a more equitable Canada,” said Iain Nairn, President and CEO, The Bay. “This event was a huge success thanks to the generosity, support, and shared vision of our charitable partners, vendors and sponsors, who came together to make this evening possible. We will continue to build upon this critical work as we look ahead to the new year.”

All funds raised during the event supported Hudson’s Bay Foundation’s seven charitable partners: Indspire, the Gord Downie & Chanie Wenjack Fund, Black Youth Helpline, CEE Centre For Young Black Professionals, MLSE Foundation, MOSAIC and Nia Centre for the Arts.

A special thank you to Evening for Change Presenting Sponsor: Cadillac Fairview, and Food Box Sponsor: Breville.


Hudson’s Bay Foundation is a registered charity, working to address racial inequality by investing in education, employment and empowerment opportunities for Indigenous Peoples, Black People and People of Colour. In 2021, Hudson’s Bay Foundation launched the Hudson’s Bay Charter for Change, committing $30 million over 10 years to accelerate racial equity in communities across Canada. By partnering with organisations doing critical work under its three pillars, Hudson's Bay Foundation provides funding for programs and initiatives driving meaningful and sustainable change.


Through a digital-first, purpose-driven lens, The Bay helps Canadians live their best style of life. The Bay operates featuring Marketplace, one of the largest premium life & style digital platforms in Canada, with a seamless connection to a network of 85 Hudson's Bay stores. The Bay has established a reputation for quality and style through an unrivalled assortment of products and categories including fashion, home, beauty, food concepts and more. Follow us on our social media channels: Instagram, Facebook, Twitter, TikTok.

The Bay and Hudson’s Bay operate under the HBC brand portfolio. Founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.

Media Contacts:

Tiffany Bourré
DVP, Communications & PR

Jessie Reed
Specialist, Corporate Communications