Newly Renovated Fragrance Floor at Hudson’s Bay Montreal Flagship Hits All the High Notes

Exclusive grand opening event September 5-7 will feature giveaways, local DJs and more

MONTREAL – Hudson’s Bay is reinventing the fragrance shopping experience at its Montreal flagship store with the grand opening of its newly reimagined fragrance floor. Featuring 26 new and dynamic installations throughout the expanse of the floor — some of which are first-in-the-world display concepts — scent-savvy guests will be able to experience the latest offerings from global designers and perfume houses beginning September 5.

“Hudson’s Bay is Canada’s destination for international and designer fragrances, and we continue to grow through new and exclusive brands and exciting sensory experiences,” says Cathie Kelly, VP, Cosmetics, Hudson’s Bay. “Our Montreal Downtown store is our top fragrance destination in the country and we are thrilled to unveil this new fragrance experience for our customers.”

The renovated experience will showcase best-loved designer perfume houses from around the world, with many exclusive scents only available at Hudson’s Bay. Featured among the selection will be Narciso Rodriguez, Issey Miyake, Bottega Veneta and D&G while brands such as Mugler, Margiella, D&G, Givenchy, Burberry and Cartier will all showcase their latest in-store installation innovations. Additional fragrance brands available at Hudson’s Bay Montreal include Acqua Di Parma, Bvlgari, Versace and Paco Rabanne.

To celebrate, Hudson’s Bay is hosting a grand opening launch event on the fragrance floor from September 5-7 including entertainment, refreshments, and gifts with purchase created specifically to mark the occasion.

On Thursday, September 5, guests will enjoy an exclusive Clarins event for its Azzaro Wanted Fragrance collection. Parisian graffiti artist Nasty will take over the windows on Union Street with a live art installation from 12:00 – 2:00 pm, followed by an in-store presentation from 2:00 – 6:00 pm.

On Friday, September 6 and Saturday, September 7, guests will be treated to fragrance-inspired food and beverage stations, a nail bar, grooming bar, flower cart, photo booth and fragrance bottle engraving. The first 175 customers to make a purchase will also receive an exclusive beauty gift of a stylish faux leather carry pouch, with enough room to tote their favourite fragrance on-the-go.

During the grand opening, each brand will host their own activations to delight shoppers and create an even more immersive experience. Camille Goutal, daughter of famed Paris parfumer Annick Goutal, will host a fragrance masterclass on September 6 where she will share her passion for fragrance and the Goutal story. The class, by appointment only, will include an exclusive lunch and bottle signing with purchase. The event will mark the launch of Etoile D’Une Nuit, the brand’s newest scent. In addition, customers who purchase $110 of Goutal fragrance will receive a 5 ml miniature from Annick Goutal’s Oiseau de Nuit collection.

Fragrance powerhouse Hermès, who has been creating timeless scents since the 1940s, welcomes national trainer Fabio Goran Grozdanovic to its counter in-store on September 6 and 7. Guests can also witness an Hermès trained expert knitting a bracelet from a 120 cm Hermès Twilly silk tie.

Global beauty company, Coty will launch fūme espace parfum during grand opening celebrations. A truly sensory experience, visitors will be able to interact with digital scent technology to experience fragrance like never before. The brand will offer a quiz to help find a perfect scent match and custom mocktails based on key fragrance ingredients. Customers can also receive an exclusive fūme espace parfum cosmetic pouch as a gift, available for the first 200 fragrance purchases.

About Hudson’s Bay

HBC, incorporated in 1670, is North America’s oldest company. Hudson’s Bay has grown to become Canada’s most prominent department store, today operating 89 full-line locations and Hudson’s Bay has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands, as well as exclusive food concepts. It is part of the HBC brand portfolio. The signature stripes are recognized worldwide and are a registered trademark of Hudson’s Bay Company.


Michelle Veilleux
PR Director, Hudson’s Bay