Own. Denim Debuts in Canada at The Bay With Campaign Featuring Kendall Jenner, Olivia Vinten, Jessie Li and Various Fashion Talent

(TORONTO, ON) November 30, 2022— The Bay is pleased to announce the Canadian launch of Own. Denim — a brand that encourages self-expression and confidence with a size-inclusive range of quality denim, hailing from London’s High Street. Available today, the Own. Denim assortment at The Bay carries more than 40 premium and affordable styles, including low to ultra-high-rise, straight leg to flare and authentic washes, that range from light grey to black as well as a selection of luxe metallic finishes.

To debut the new collection, Kendall Jenner, Olivia Vinten, Jessie Li, Bola Edun, Caitlin Lamb, Mykeesha Nelson and Meghan Roach lead the fall/winter campaign, helping to stamp its mark on the world of premium denim.

“The Bay is so pleased to be the only destination in Canada that is bringing Own. Denim to shoppers,” says Laura Janney, Chief Merchant at The Bay. “We have been curating a Next Gen assortment that delivers on quality, inclusivity and style at accessible price points, and I believe that Own. Denim is going to become a denim mainstay for Canadian style seekers.”

Denim jeans are the focus at launch, however, a selection of tops is also available to complete the look.

To stay up to date on launches, follow The Bay on Instagram and visit its New & Now editorial on TheBay.com every Thursday for just-dropped styles and brands.


Through a digital-first, purpose-driven lens, The Bay helps Canadians live their best style of life. The Bay operates thebay.com featuring Marketplace, one of the largest premium life & style platforms in Canada, with a seamless connection to a network of 84 Hudson's Bay stores. The Bay has established a reputation for quality and style through an unrivaled assortment of products and categories including fashion, home, beauty, food concepts and more. Follow us on our social media channels: InstagramFacebookTwitterTikTok.

The Bay and Hudson’s Bay operate under the HBC brand portfolio. Founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.


Lauren Polyak
Director, Public Relations

Sydney Gibbs
Specialist, Public Relations

Own. Denim campaign imagesOwn. Denim campaign images
Own. Denim campaign imagesOwn. Denim campaign images