What Has Four Wheels and a Side of Gravy?

Zellers Launches Nation-wide Poll to Bring Back Canada’s Favourite Zellers Diner Delicacies for Food Truck Experience

Food Trucks Will Appear for Throwback Event, Then Hit the Open Road

TORONTO (January 27, 2022) – Canadians are craving a taste of nostalgia and Zellers is dishing it out. As the country gets ready to reunite with the Zellers experience within select Hudson’s Bay stores, the retailer has heard loud and clear the call for the restaurant return! Although an in-store diner just isn't possible in a 10,000 sq ft footprint, Zellers is mobilizing a fleet of food trucks to greet customers at its first locations opening this spring. Set to appear over a series of days, the Zellers Diner on wheels will pull into various locations and serve shoppers with some fan favourites from the fondly remembered Zellers Family Restaurant. And while Zellers is tuning the engines and pumping the tires, Canadians have been tasked with building the menu.

Starting today, Zellers has launched an Instagram poll @zellersofficial listing 10 menu items; 9 from the original restaurant (adding one new veggie option for good measure). For one week, people can weigh in on their favourites and the top five will make the cut. Following the initial stops at the store locations - and if customers embrace the comeback - the Zellers Diner on wheels will gear up to head out for its cross-Canada debut. Tour dates and locations to be shared at a later date. And of course, with the launch of Zellers.ca, customers from coast to coast will have access to the Zellers experience from day one.

Now Polling: The Zellers Diner Menu Items

Big Z Burger
Fries and Gravy
Hot Chicken Sandwich
Grilled Cheese Sandwich
Onion Rings
Quesadilla
Poutine
Hot Dog
Chicken Fingers
Veggie Burger

Visit @zellersofficial and let your taste buds do the talking.

ABOUT ZELLERS

One of HBC’s most beloved brands, Zellers holds a special place in Canada’s maple leaf-shaped heart. And now, with a brand spankin’ new zellers.ca website and 25 locations (to start!) within Hudson’s Bay stores across the country, customers can expect a helpful, playful shopping experience packed full of low prices day in, day out. With a core focus on design and value - and a hint of the nostalgia that Canadians know and love - Zellers is gearing up to become the new go-to, from lifestyle to home and almost everything in between.

MEDIA CONTACTS:

Tiffany Bourré
DVP, Communications, PR & Heritage
tiffany.bourre@thebay.com

Lauren Polyak
Director, Public Relations
lauren.polyak@thebay.com